WP Conversion Tracker: Track Every Click And Every Sale

Most marketers can tell you how many people clicked yesterday. Far fewer can tell you which email, ad, partner or solo ad vendor actually made them money. WP Conversion Tracker AI was built to give you that second answer.

I built the first version for my own links many years ago, and I still use it on every link I share. If you picked it up during a launch and set up one or two links, this guide is your invitation to come back and use everything you own.

All the way through we use one example business, Brightline Coaching, which sells a workshop, a templates pack and a few affiliate offers. Every screenshot is a real WP Conversion Tracker AI screen.

Why Tracking Pays For Itself

Without tracking, every marketing decision is a guess. You send an email, run an ad, buy a solo ad or mail for a partner, and at the end of the week you know roughly how much came in. What you do not know is where it came from, so the next decision is a guess too.

With tracking, the same week tells you a story. The Tuesday email made three sales and the Friday one made none. The retargeting ad earns six times more per click than the cold ad. One solo ad vendor sends buyers and another sends clicks that never buy. The partner who mailed on Thursday sent more registrations than your own list. Each of those facts tells you what to do next, and that is where the money is.

Your Data, On Your Own Site

WP Conversion Tracker AI is a WordPress plugin. Every click, lead and sale is stored in your own WordPress database, so no outside tracking service sits between you and your numbers, and nothing leaves your site unless you send it. Links are unlimited, and the reports keep your full history for as long as you want it.

How The Tracker Works

Everything in the tracker rests on one simple idea: every click gets its own number, called a click ID, and every lead or sale is matched back to that number. Once you see the four steps, every screen in the plugin makes sense.

☼

This content is hidden until you accept Marketing cookies.

Accept and show it

When someone clicks yoursite.com/workshop, the tracker records the click, gives it a click ID, adds that ID to the destination address and sends the visitor on. When that person later opts in or buys, a small pixel on the thank you page or a notification from the payment platform sends the click ID back, and the tracker joins the lead or sale to the original click. That is how a sale on another website still lands on the right link, the right email and the right sub ID.

The Words You Will See Everywhere

Where Everything Lives

The plugin adds one menu to WordPress, WPC Tracker. Inside it, the tab row gives you the Dashboard, Create, your Links and Folders, the Tracking setup page, Conversions, and Settings. Add-ons place their own tabs in the same row: Pro Tools adds Traffic Quality, the AI Analyst, Split Tests, Rotators and the IP Activity Log, and the marketplace add-ons add their own connect screens. Tabs for add-ons that are not on your licence yet appear as small locked tabs, so you can always see what else is available.

The Dashboard is the bird’s eye view of the whole site: clicks, revenue, refunds, conversions and countries for any date range, with click and revenue trends underneath. With Pro Tools you also get Total Cost, Profit / Loss and ROI at the top. Every card has a small × to hide it, so you can keep only the numbers you read.

Your First Hour

A tidy first hour saves you a lot of head scratching later. Here is the order I would follow on a fresh install, or on a site where the tracker has been sitting quietly since the day you bought it.

Create Your Tracking Links

A tracking link is the address you share instead of the real page. It looks like yoursite.com/workshop, it lives on your own domain, and it sends every visitor to the destination you choose while it records the click. Open the Create tab.

Press Create Link and the link works straight away. Copy it from the Links table with the Copy button, open it once in a private window to see it land, and it is ready to share.

The Navigation-Only Box

Some links are not traffic sources at all: the download button on a thank you page, a support link in a footer, a “next step” button inside your funnel. Tick Navigation-only link on those. Their clicks are still counted, but they leave the visitor’s attribution alone, so the sale keeps its credit with the email, ad or partner that actually brought the buyer in.

Public Feed And Advanced Options

Two folding panels sit at the bottom of the form. Public Live Feed Settings gives the link a title, a description and an image for your public link page, covered in Part 11. Advanced Options holds sub ID forwarding, UTM pass-through and an optional tracking pixel that fires on the click.

Change The Destination, Keep The Slug

One of the best things about owning your links is that the address you shared never has to change. Promoting a new offer next month? Edit the old link and point it at the new page. Every email, video description and forum signature that carries the link now sends people to the new offer, and the link’s history stays in one place. Successful marketers treat a slug as permanent once it is out in the world, and change the destination as often as they like.

One Sub ID For Every Placement

If you take one habit from this guide, take this one. Create one link per offer, and give every place you share it its own sub ID. A sub ID is anything you add after the slug, and it needs no setup at all:

• yoursite.com/workshop/email-day1
• yoursite.com/workshop/webinar-room
• yoursite.com/workshop/partner-rachel
• yoursite.com/workshop/yt-description

Every one of those goes to the same sales page. The tracker stores the sub ID with the click, and the link’s Stats page shows a row for each one with its clicks, conversions, revenue, conversion rate and EPC. One link, one set of totals, and the full breakdown underneath.

This is exactly how I run my own business. Every link in every email, every button on my pages, every link in a webinar room or on a slide is a tracking link with its own sub ID. When a sale comes in, I know which email, which day and which button it came from, not just which offer.

A Naming System That Stays Readable

Sub IDs show up in tables and exports, so a simple pattern pays off. Start with the channel, then the detail.

Keep sub IDs short, lowercase and joined with hyphens. They are case sensitive, so Facebook and facebook are two different rows. Use a single segment after the slug; for values with spaces or slashes, use the query form instead: yoursite.com/my-offer?sid=value, ?sub_id=value or ?subid=value all work the same way.

Your Subscriber’s Email As The Sub ID

In an email broadcast you can put each subscriber’s own address in the sub ID spot using your email tool’s merge tag, for example yoursite.com/my-offer/{email}. The tracker then knows who clicked. On the link’s Stats page, all those email clicks are added up into one tidy Email subscribers row, so they never bury your real sources, and a Show who clicked list underneath names the people, buyers first. When you send from ResultsAiX Mailer, its {{email}} merge tag does this for you.

Dynamic Sub IDs For Paid Ads

Ad platforms can fill in the keyword, ad or campaign for you at the moment of the click. Paste a tracking template into the campaign settings, for example {lpurl}/?sub_id={keyword}_{adgroupname} in Google Ads, or sub_id={{ad.id}}_{{adset.id}} in the URL parameters field of a Facebook ad, and every click arrives with its own detail as the sub ID. Use the query form for paid traffic, because keywords often contain spaces. For solo ads, put the vendor name in the address you send them: yoursite.com/my-offer/solo-vendorname.

Folders And The Links Table

Once you are past a dozen links, a little organisation keeps everything quick to find. Open the Folders tab, type a name and press Create Folder, or create one straight from the Folder box on the Create form.

Each folder shows how many links it holds with their total clicks, sales and revenue, so you can compare a whole launch against your evergreen offers at a glance. Folders never change how a link tracks, and renaming or removing a folder never touches a link or its data: links in a removed folder simply become Unfiled.

The Links Table

The Links tab lists every link with its clicks, leads, sales, gross and net revenue, and with Pro Tools, its cost per click, total cost and profit or loss.

• Sort by clicking any column heading: revenue, sales, clicks, quality or date.
• Search by name, slug, destination or feed title.
• Filters narrow the list by minimum clicks or revenue, leads or sales, folder, feed status and an activity date range, which shows the links that had clicks or sales in that period.
• Columns lets you hide what you do not use, and shows a count of hidden columns with a one-click Show all.
• Row buttons give you Stats, Copy, Edit and a preview of the live link, plus an A/B Test button with Pro Tools.

Record Every Sale

Clicks tell you about interest. Sales tell you about money. This part connects the places where you actually get paid, so every sale lands on the right link. Open the Tracking tab: it explains the flow, gives you every address and snippet with your own domain already filled in, and has a setup card for each major platform.

Choose The Right Method For Each Platform

The rule is simple. Where a platform can call your site when a sale happens, use that server to server notification. It arrives from the platform’s own servers the instant the sale completes, so the buyer’s browser, ad blocker or closed tab makes no difference. Use the browser pixel for opt-ins, and for pages you control where no notification exists.

WarriorPlus

If you sell or promote on WarriorPlus, the WarriorPlus Connect add-on does the work. Choose I’m a Vendor or I’m an Affiliate, copy the address it generates, and paste it into WarriorPlus.

JVZoo, ClickBank And PayPal

JVZoo vendors paste the JVZIPN URL into each product with JVZIPN Version set to v2 and add the JVZIPN Secret Key once; JVZoo affiliates switch JVZoo Connect to Affiliate mode and create one S2S Purchase Postback for all products. ClickBank sellers and affiliates paste their hoplink as the destination, set the Instant Notification URL (version 6.0 or higher) and save the secret key on the Tracking tab. PayPal sellers paste the IPN address into PayPal and pass the click ID in PayPal’s custom field. Each platform’s card on the Tracking tab shows the exact steps, and rebills and refunds come across automatically.

Stripe, With The Free Stripe Connect Add-On

Stripe sends its sales as signed webhooks, and the free Stripe Connect add-on receives them directly. Checkout sales, refunds, subscription renewals and other Stripe charges all become tracked conversions.

To match each Stripe sale to its click, your checkout sets Stripe’s client_reference_id to the visitor’s click ID when the checkout session is created; the tab shows a small script that does this for buy links on your pages. Already selling on Stripe? The Import Past Stripe Sales card brings in your earlier sales with their original dates, using a read-only key that is never saved. Preview first, then import, then apply refunds.

Opt-Ins And Your Own Thank You Pages

For leads, put the lead pixel on the page people see after they opt in or register. The Tracking tab gives you the snippet with your domain already in it, under Method 2, HTML Pixel. It reads the click ID from the address, keeps it safe through a multi-page funnel, and works across domains. For a checkout that only offers a “redirect after purchase” setting, send buyers to a thank you page on your own site and put the sale pixel there with the platform’s amount token. Any other platform that can call an address with the order amount and a passthrough value uses the universal postback URL under Method 1.

One Notification URL, Several Tools

WarriorPlus, JVZoo and ClickBank each give a product one notification URL. If a delivery platform or membership site already uses it, point the platform at the tracker and switch on Forward a Copy (IPN Pass-Through) on the Tracking tab. The tracker records the sale, then relays an exact copy of every notification to each address you list, with a Send Test button on every row. Everything you already run keeps receiving its sales exactly as before.

Refunds, Net Revenue And Smart Re-Attribution

Refunds and chargebacks reported by WarriorPlus, JVZoo, ClickBank, PayPal and Stripe come off your totals automatically. The original sale stays visible with a Refunded badge, partial refunds subtract only what came back, and the Dashboard shows a Refunds card and a Refund Rate card. Gross and net sit side by side everywhere, which matters most on affiliate sales where your commission and the customer’s price are very different numbers.

If you mail your list often, an old lead magnet link can quietly collect credit for today’s promotion, because the buyer clicked it months ago. Smart IPN Re-attribution looks at the buyer’s recent clicks when a sale arrives and credits the most recent tracked link instead.

It is on by default on the Standard setting, which matches on email, or on IP address and browser together. Subscription rebills always stay with the link that made the first sale, and every moved sale carries a purple Re-attr badge on the Conversions tab with the full detail on hover.

The Conversions Ledger

The Conversions tab is the ledger of every lead and sale the tracker has recorded, whichever link produced it. The tiles across the top show total conversions, leads, sales, Customer Spend (what buyers paid) and Your Net Take (what you kept), with average sale beside them.

A practical routine: filter to Sales Only for the last 30 days and you have your buyers by date, product, sub ID and gateway. Switch to Leads Only to see whether opt-ins are keeping pace. Use the Link filter to look at one campaign from top to bottom.

Read Your Link Stats

The Dashboard tells you how the whole site is doing. The Stats page for a single link is where most real decisions are made. Open it with the Stats button on any row of the Links table.

Below the cards, the charts show click and revenue trends in five styles, then Devices, Countries, Top Referrers and Clicks by Hour. Clicks by Hour shows when your audience is awake, which is the simplest way I know to choose a send time.

The Sub ID Breakdown Is The Money Table

Further down sits the table this whole guide has been building towards: every sub ID on the link with its clicks, conversions, sales, revenue, conversion rate and EPC, and with Pro Tools, its cost and profit.

Read it by EPC, not by clicks. The loudest source is often not the profitable one. In the example above, the carousel ad had the most clicks, but the YouTube description earned nearly twice as much per click. Email subscribers are rolled into one row, and Show who clicked lists the people behind it, buyers first.

Reports You Can Send

Save as PDF at the top of the Stats page opens a clean printable report for the date range you are viewing: the cards, the charts, the sub ID breakdown (email subscribers as one total) and recent conversions with buyer emails partly masked. It is the report to send a client, a partner or a JV contact without giving them a login. Whole-site exports of every link and every click live on the Settings tab under Export Data.

The AI Analyst

The AI Analyst tab, part of Pro Tools, reads your own tracking data and turns it into decisions. It only ever reads: it cannot change, delete or export anything.

Connect It In Two Minutes

You use your own key and pay your provider directly at their own rate. The AI usage card lists every call with its estimated cost.

Analyze My Traffic

Choose a date range and press Run Analysis. In 15 to 60 seconds you get a report in five parts: the headline, a verdict on every link that matters, what is making money, what is wasting money, and five numbered actions, most valuable first.

SCALE means profitable, so buy more of that traffic. KEEP means working, so leave it alone. WATCH means something is worth a closer look next week. KILL means the link is not earning its keep, so move its budget to a SCALE link.

The Analyst works from a summary built on your own site: each busy link’s clicks, conversions, revenue, refunds and Tier 1 share, your ad cost and profit where you have set a cost per click, your traffic sources by sub ID and any sales that arrived with no tracked click. Links with too little data are skipped and counted, so nothing is judged on a handful of clicks.

Ask Your Data Anything

Below the report is a chat. Ask in plain English and the Analyst answers by querying your own tracking tables, so every figure comes from live data.

Questions I find most useful:

• Which solo ad vendor sent buyers, not just clickers?
• Which link made the most money this month?
• Which traffic source converts best, and which has the best EPC?
• How does Tier 1 traffic compare with Tier 3 this year?
• Which countries should I stop paying for?
• Which email sub IDs produced sales last week?

Conversations are saved, so you can come back to a thread. With the Audience Vault add-on, the Analyst can answer questions about people too, such as who your top buyers are.

Solo Ads And Paid Traffic

When you pay for clicks, tracking stops being useful and becomes essential. Pro Tools turns the tracker into a full paid traffic toolkit.

☼

This content is hidden until you accept Marketing cookies.

Accept and show it

Cost Per Click, Profit And ROI

Enter what you pay per click in the link’s Cost Per Click field. The Links table then shows CPC, total cost and profit or loss, the Dashboard adds Total Cost, Profit / Loss and ROI cards with a cost against revenue chart, and the Sub ID Breakdown shows cost and profit per source. Profit is worked out from net earnings, so refunds reduce it the way you would expect. When two sources cost different amounts, give each its own link, because the cost belongs to the link.

Traffic Quality And Geo Targeting

The Traffic Quality tab shows where your clicks came from and how clean they were: Tier 1, Tier 2 and Tier 3 countries with the conversion rate of each, clean clicks from real browsers, devices, browsers and referring sites, for any date range and any link. Known bots and blocked addresses are removed before they ever reach these numbers.

When you spot a country that clicks and never buys, open the link’s Geo Targeting panel. Allow only the countries you tick, or block the ones you choose, send everyone else to a fallback offer, and give any allowed country its own destination. One link, one share, the right page for every country. Visitors whose country cannot be worked out are let through by default, so a genuine buyer always reaches your offer.

The Solo Ad Workflow

Rotators For Selling Solo Ads

If you sell solo ads or share clicks between partners, the Rotators tab sends one link’s traffic to several destinations.

Set a click cap per destination and a Backup URL, usually your own best offer, so every click past the last order is put to work for you.

Live Proof Pages For Your Buyers

On any link’s Stats page, Share Live Stats creates a public page for one buyer’s sub ID and date range, with your own name and logo. The buyer sees clicks, unique visitors, clean traffic, Tier 1 share, devices, countries and daily clicks, live, and can refresh to watch their clicks arrive.

Your revenue, buyer emails, destinations and other links always stay private, the page is kept out of search engines, and you can switch it off with Revoke whenever the order is done. It is the most professional way I know to show a buyer exactly what they received.

Share Your Links: Feed And QR Codes

A Public Link Feed On Your Own Domain

The [wct_link_feed] shortcode turns selected tracking links into a public page of cards: a “what’s new” page, a resources page, a link-in-bio page, or even your homepage. A link appears only when you give it a Feed Title and leave Do NOT show in Public Feed unticked, so everything else stays private.

Every visitor who clicks a card arrives through a tracking link, so your feed page is measured like any other traffic source. Settings, 404 Redirect can also send mistyped addresses to your feed page.

QR Codes For Offline Traffic

The QR Codes add-on turns any tracking link into a QR code in four sizes, up to a 1,000 pixel print size, with your own colours. Because the code points at your tracking link, every scan is a tracked click. Add a sub ID per item, such as flyer-june or booth-a, and the Sub ID Breakdown tells you which flyer, card or stand produced the scans. The [wct_qr] shortcode places a code on any page.

With The Rest Of ResultsAiX

The tracker works perfectly on its own. On a site with other ResultsAiX plugins, it becomes the sales record the whole family reads from.

Your Weekly Numbers Routine

Tracking only pays when you read it. Ten minutes once a week is enough. I do mine on Monday morning, before I plan the week’s emails.

Your 14-Day Tracking Plan

Here is the order I would follow to go from “installed” to “I know exactly what makes me money” in two weeks, at about half an hour a day.

Questions People Ask

The plugin’s own Training tab and the online docs cover every setting in detail.

What To Read Next

This is Guide 13 of 15 free AiX Training Guides, each with its own free PDF. To send your tracked sales and leads to your other tools, read Guide 14 next. For funnels to send your tracked traffic to, read Guide 8, and for launches with partners, read Guide 11.

Your First Step, Today

Do one thing today: open the Links tab, pick the offer you promote most, and write five sub IDs for the five places you share it. Swap them into your next email and your next post. Next Monday, open that link’s Sub ID Breakdown and you will know, for the first time, exactly where your sales came from.