{"id":6732,"date":"2026-11-01T15:34:21","date_gmt":"2026-11-01T15:34:21","guid":{"rendered":"https:\/\/resultsaix.com\/blog\/?p=6732"},"modified":"2026-11-05T09:15:19","modified_gmt":"2026-11-05T09:15:19","slug":"email-deliverability-guide","status":"publish","type":"post","link":"https:\/\/resultsaix.com\/blog\/email-deliverability-guide\/","title":{"rendered":"Email Deliverability: How To Land In The Inbox Every Time"},"content":{"rendered":"\n<style>.aixg,.aixg-top{--ac:#f59e0b;--ac2:#d97706;--line:#e6e8ee;--head:#101828;--muted:#8a93a3;--blue:#2563eb;--green:#16a34a;--grad:linear-gradient(135deg,#fbbf24,#f59e0b)}.aixg .wrap{max-width:860px;margin:0 auto;padding:0 22px}.aixg .kicker{font-size:12.5px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:var(--ac2);display:block;margin-top:56px}.aixg .kicker + h2{margin-top:6px}.aixg .toc{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px 28px;margin:8px 0 10px}.aixg .toc 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li:has(a):hover{border-color:var(--ac)}.aixg{margin:0 0 1.2em}.aixg .kicker{margin-top:2.2em}.aixg .steps li,.aixg .check li{list-style:none}.aixg-btn{display:inline-block;background:var(--grad);color:#0a0a0a!important;font-weight:800;text-decoration:none!important;padding:13px 24px;border-radius:12px;font-size:16.5px}.aixg-top{display:flex;flex-wrap:wrap;gap:12px 18px;align-items:center;margin:0 0 1.4em}.aixg-top .pill{font-size:12.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:#92400e;background:#fef3c7;padding:5px 12px;border-radius:999px}@media(max-width:700px){.aixg .flow,.aixg .weeks,.aixg .series{grid-template-columns:1fr}.aixg .toc ol{columns:1}.aixg .tbl{font-size:14.5px}.aixg .tbl th,.aixg .tbl td{padding:10px 9px}.aixg .tag{white-space:normal}.aixg .flow div:not(:last-child)::after{content:\"\\2193\";right:50%;top:auto;bottom:-17px;transform:translateX(50%)}}<\/style>\n\n\n\n<div class=\"aixg-top\"><span class=\"pill\">AiX Training Guide 4 of 15 &middot; Free<\/span><a class=\"aixg-btn\" href=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/resultsaix-free-guide-04-email-deliverability-guide.pdf\" target=\"_blank\" rel=\"noopener\">Download The Free PDF<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You can write the best email of your life, and it only earns you money if it lands in the inbox. That is what deliverability means: the share of your emails that arrive where your reader will see them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is the good news. Inbox placement is not luck and it is not a secret. Gmail, Yahoo and every other inbox provider publish what they want from senders, and the people who land in the inbox week after week all do the same handful of things. This guide walks you through every one of them, in order, with real examples for a demo business called Brightline Coaching and real ResultsAiX Mailer screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of it is technical once you have seen it done. Most of it you set up once, in an afternoon, and the Mailer looks after the rest every time you send.<\/p>\n\n\n\n<div class=\"aixg\"><div class=\"box done\"><span class=\"bt\">What you will have by the end of this guide<\/span>\n<ul>\n  <li>Your emails going out from your own domain, through a professional sending service<\/li>\n  <li>SPF, DKIM and DMARC set up, with example records you can copy the shape of<\/li>\n  <li>Every Gmail and Yahoo bulk-sender requirement ticked off<\/li>\n  <li>Google Postmaster Tools connected, and a 5-minute weekly routine to read it<\/li>\n  <li>A 4-week warm-up plan, a clean list and a deliverability checklist to keep<\/li>\n<\/ul><\/div><\/div>\n\n\n\n<div class=\"aixg\"><nav class=\"toc\" id=\"contents\">\n  <b>In This Guide<\/b>\n  <ol>\n    <li><a href=\"#how\">How Inboxes Decide<\/a><\/li>\n    <li><a href=\"#domain\">Send From Your Own Domain<\/a><\/li>\n    <li><a href=\"#auth\">SPF, DKIM And DMARC Made Simple<\/a><\/li>\n    <li><a href=\"#rules\">The Gmail And Yahoo Sender Rules<\/a><\/li>\n    <li><a href=\"#postmaster\">Google Postmaster Tools<\/a><\/li>\n    <li><a href=\"#engaged\">Your Most Engaged People First<\/a><\/li>\n    <li><a href=\"#warmup\">Warming Up Gradually<\/a><\/li>\n    <li><a href=\"#hygiene\">Keeping Your List Clean<\/a><\/li>\n    <li><a href=\"#writing\">Writing Emails People Want<\/a><\/li>\n    <li><a href=\"#mailer\">What The Mailer Does For You<\/a><\/li>\n    <li><a href=\"#checklist\">Your Deliverability Checklist<\/a><\/li>\n    <li><a href=\"#faq\">Questions People Ask<\/a><\/li>\n    <li><a href=\"#next\">What To Read Next<\/a><\/li>\n  <\/ol>\n<\/nav><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 1<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How Inboxes Decide<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every time you send, the inbox provider at the other end (Gmail, Yahoo, Outlook, Apple and the rest) asks three questions in a fraction of a second:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Is this really from who it says?<\/strong> That is authentication: SPF, DKIM and DMARC.<\/li>\n\n\n<li><strong>Do people want email from this sender?<\/strong> That is engagement: opens, clicks, replies, people moving you out of spam, and how rarely anyone presses &#8220;Report spam&#8221;.<\/li>\n\n\n<li><strong>Does this sender behave like a professional?<\/strong> That is consistency: steady volume, a clean list, an easy unsubscribe and a real postal address.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Get all three right and the inbox becomes your normal home. Here is the path every email takes, and what earns its place at each step:<\/p>\n\n\n\n<div class=\"aixg\"><div class=\"flow\">\n  <div><b>Authenticated<\/b><span>SPF, DKIM and DMARC pass on your own domain<\/span><\/div>\n  <div><b>Expected<\/b><span>sent to people who asked to hear from you<\/span><\/div>\n  <div><b>Steady<\/b><span>volume grows gradually, at a regular pace<\/span><\/div>\n  <div><b>Clean<\/b><span>bounces, unsubscribes and complaints removed<\/span><\/div>\n  <div><b>Inbox<\/b><span>and every good send makes the next one easier<\/span><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Reputation Is Built By Your Readers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inbox providers keep a reputation for your sending domain, built from how real people treat your email. When people open, read, click and reply, your reputation rises and more of your email goes to the inbox. That is the whole game: send email to people who want it, in a way providers can trust, and keep doing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The signals they read most closely, and what the best senders do about each one:<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:30%\">Signal<\/th><th>What Great Senders Do<\/th><\/tr>\n  <tr><td>Authentication<\/td><td>Publish SPF, DKIM and DMARC for the domain in their From address, so every email proves it is genuine.<\/td><\/tr>\n  <tr><td>Spam reports<\/td><td>Keep them rare by mailing people who asked to join, making unsubscribing easy and sending what they promised.<\/td><\/tr>\n  <tr><td>Engagement<\/td><td>Send their best email to their most engaged readers first, and re-engage quiet people gently.<\/td><\/tr>\n  <tr><td>Bounces<\/td><td>Remove addresses that do not exist straight away, and bring in only lists they collected themselves.<\/td><\/tr>\n  <tr><td>Volume pattern<\/td><td>Grow volume step by step and send on a regular rhythm, rather than going silent for months and then sending to everyone.<\/td><\/tr>\n  <tr><td>Content<\/td><td>Write like a person to a person: a clear subject, a few links, real text and one main call to action.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 2<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"domain\">Send From Your Own Domain<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first decision is the simplest and the most important. Send from an address on <strong>your own domain<\/strong>, for example hello@yoursite.com, through a <strong>professional sending service<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your domain is your sending identity. Every good send adds to its reputation, and that reputation belongs to you. It travels with you if you change sending service, and it is what Gmail and Yahoo look at first. A free address such as a Gmail or Yahoo mailbox is made for personal mail, and those providers ask bulk senders to use their own domain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What You Need<\/h3>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:32%\">What<\/th><th>Why<\/th><\/tr>\n  <tr><td>Your domain<\/td><td>For example yoursite.com. You need access to its DNS settings, usually at your domain registrar or at Cloudflare.<\/td><\/tr>\n  <tr><td>A From address you read<\/td><td>For example hello@yoursite.com. People reply to your emails, and replies are one of the strongest good signals there is. Read them and answer them.<\/td><\/tr>\n  <tr><td>A mailbox on the domain<\/td><td>Google Workspace, Microsoft 365 or your web host&#8217;s email, so replies and bounce notices have somewhere to land. Its MX records tell the world where to deliver.<\/td><\/tr>\n  <tr><td>A sending service<\/td><td><a href=\"https:\/\/kevinfahey.org\/smtp2go\/blog-email-deliverability-guide\" target=\"_blank\" rel=\"noopener\">SMTP2GO<\/a>, Amazon SES, Brevo, Mailgun, Postmark, SendGrid or similar. These are built for volume and look after the technical side of delivery. Guide 2 helps you choose, and Guide 3 sets up SMTP2GO step by step.<\/td><\/tr>\n  <tr><td>A postal address<\/td><td>Anti-spam law in most countries asks for a physical mailing address in every marketing email. A PO box or registered business address works.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Your Domain Or A Sending Subdomain?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many sending services let you authenticate either your main domain or a subdomain such as <strong>news.yoursite.com<\/strong> or <strong>send.yoursite.com<\/strong>. Both work well. A subdomain gives your marketing email its own reputation, separate from your everyday mail, and it is a tidy way to add a second sending service later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whichever you choose, keep the visible From address on your brand, for example hello@yoursite.com or sarah@news.yoursite.com, and authenticate exactly the domain that appears in it. That match is called <strong>alignment<\/strong>, and Part 3 shows you how it works.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Your Sender Once In The Mailer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the ResultsAiX Mailer your sending identity lives in a <strong>sender profile<\/strong>: the From name, From email, Reply-To address and your postal address. Set it once under <strong>Settings<\/strong> and every broadcast and automation uses it. The postal address is added to the footer of every email automatically, directly under the unsubscribe link, and the Mailer holds a broadcast as a draft until an address is set, so every email you send is compliant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys2-01-sender-profile.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys2-01-sender-profile.jpg\" alt=\"Mailer Sender Profiles table with Sarah at Your Business as sender, reply-to address and postal address.\"\/><\/picture><figcaption class=\"wp-element-caption\">One sender profile, with your postal address.<\/figcaption><\/figure>\n\n\n\n<div class=\"aixg\"><div class=\"box tip\"><span class=\"bt\">Tip<\/span><p>Use a From name people recognise, and keep it the same every time. &#8220;Sarah at Your Business&#8221; is a person and a brand in one line, and a familiar name is one of the main reasons people open.<\/p><\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 3<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"auth\">SPF, DKIM And DMARC Made Simple<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These three DNS records are how your domain proves an email really came from you. They sound technical, but each one is just a line of text you add once at your DNS host. Your sending service gives you the exact values to copy, and its dashboard turns green when they are in place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it like a letter from your business:<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:18%\">Record<\/th><th>In Plain English<\/th><th style=\"width:30%\">What It Proves<\/th><\/tr>\n  <tr><td>SPF<\/td><td>A list, published on your domain, of the services allowed to send email for you.<\/td><td>The sending server is on your approved list.<\/td><\/tr>\n  <tr><td>DKIM<\/td><td>A digital signature on every email, checked against a public key on your domain.<\/td><td>The email is genuinely yours and was not changed on the way.<\/td><\/tr>\n  <tr><td>DMARC<\/td><td>Your instructions to inbox providers: what to do with email that fails, and where to send reports.<\/td><td>The From address your reader sees matches a domain that passed SPF or DKIM.<\/td><\/tr>\n  <tr><td>MX<\/td><td>Where email sent to your domain should be delivered.<\/td><td>Replies and bounce notices reach you.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SPF: Your Approved Senders<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SPF is one TXT record on your domain. It starts with <strong>v=spf1<\/strong>, lists each service allowed to send for you with an <strong>include:<\/strong>, and ends with <strong>~all<\/strong> (everything else is treated as suspicious) or <strong>-all<\/strong> (everything else fails).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brightline Coaching uses Google Workspace for everyday mail and <a href=\"https:\/\/kevinfahey.org\/smtp2go\/blog-email-deliverability-guide\" target=\"_blank\" rel=\"noopener\">SMTP2GO<\/a> for its newsletter, so its SPF record looks like this:<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:16%\">Type<\/th><th style=\"width:28%\">Name (Host)<\/th><th>Value<\/th><\/tr>\n  <tr><td>TXT<\/td><td>@ <\/td><td>v=spf1 include:_spf.google.com include:spf.smtp2go.com ~all<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Two habits keep SPF perfect. First, a domain has <strong>one<\/strong> SPF record: when you add a new service, add its include to the record you already have. Second, keep the list short. SPF allows up to 10 DNS lookups in total, which comfortably covers a mailbox provider and two or three sending services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many sending services also ask you to add a <strong>return-path<\/strong> (sometimes called a bounce domain or custom MAIL FROM), usually a CNAME on a subdomain of yours. That is what lets SPF line up with your own domain, and your service&#8217;s setup screen shows the exact record.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DKIM: Your Signature<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With DKIM, your sending service signs every email with a private key, and you publish the matching public key in your DNS. Most services give you one to three CNAME records, which point to keys they manage and rotate for you. A few give you a TXT record with the key itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The names below show the shape. Your service shows the real ones on its domain verification screen, and you copy them exactly:<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:16%\">Type<\/th><th style=\"width:38%\">Name (Host)<\/th><th>Value<\/th><\/tr>\n  <tr><td>CNAME<\/td><td>s1234._domainkey.yoursite.com<\/td><td>dkim.smtp2go.net<\/td><\/tr>\n  <tr><td>CNAME<\/td><td>em1234.yoursite.com<\/td><td>return.smtp2go.net<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The part before <strong>._domainkey<\/strong> is called the selector. Each service uses its own, so you can have DKIM for your mailbox provider and for every sending service side by side, with no conflict. Google asks for keys of at least 1024 bits and recommends 2048 bits where your service supports it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DMARC: Your Instructions And Your Reports<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DMARC is one TXT record at <strong>_dmarc<\/strong> on your domain. It tells inbox providers what to do when an email claiming to be from you fails authentication, and where to send daily reports. It also checks <strong>alignment<\/strong>: the domain in your visible From address must match the domain that passed SPF or DKIM. With DKIM set up on your own domain, that happens naturally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set up SPF and DKIM first, then add DMARC and tighten it in three calm steps:<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:20%\">Stage<\/th><th>The Record (Name: _dmarc)<\/th><th style=\"width:30%\">What It Does<\/th><\/tr>\n  <tr><td>1. Monitor<\/td><td>v=DMARC1; p=none; rua=mailto:dmarc@yoursite.com<\/td><td>Changes nothing about delivery. You receive reports and confirm everything passes.<\/td><\/tr>\n  <tr><td>2. Quarantine<\/td><td>v=DMARC1; p=quarantine; pct=100; rua=mailto:dmarc@yoursite.com<\/td><td>After a few weeks of clean reports: anything failing goes to spam.<\/td><\/tr>\n  <tr><td>3. Reject<\/td><td>v=DMARC1; p=reject; rua=mailto:dmarc@yoursite.com<\/td><td>The strongest protection: nobody can send as your domain but you.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Gmail and Yahoo bulk-sender rules ask for DMARC with at least <strong>p=none<\/strong>, so stage 1 already meets them. The reports arrive as small XML files. A free DMARC report reader, or the reporting address your sending service offers, turns them into a simple pass rate. When every service you use shows close to 100% pass, you are ready for stage 2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adding The Records, Step By Step<\/h3>\n\n\n\n<div class=\"aixg\"><ol class=\"steps\">\n  <li><strong>Open your sending service&#8217;s domain screen.<\/strong> It is usually called Sender Domains, Domain Authentication or Verified Domains. Add your domain and it lists every record you need.<\/li>\n  <li><strong>Open your DNS host in a second tab.<\/strong> That is wherever your domain&#8217;s nameservers point: your registrar or Cloudflare.<\/li>\n  <li><strong>Add each record exactly as shown.<\/strong> Copy the type, the name and the value. Some DNS hosts add your domain to the name for you, so if the service says <em>s1234._domainkey.yoursite.com<\/em>, you may only type <em>s1234._domainkey<\/em>.<\/li>\n  <li><strong>Click Verify in your sending service.<\/strong> DNS changes usually show within minutes and can take a few hours. Come back later and click again.<\/li>\n  <li><strong>Add DMARC at p=none,<\/strong> with a mailbox you read in the rua address.<\/li>\n  <li><strong>Run the Mailer&#8217;s check.<\/strong> Go to <strong>AiX Mailer<\/strong>, then <strong>Deliverability<\/strong>. The domain you send from is filled in for you. Click <strong>Check SPF \/ DKIM \/ DMARC \/ MX<\/strong> for a score out of 100, with plain steps beside anything still to add.<\/li>\n<\/ol><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys-02-deliverability-check.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys-02-deliverability-check.jpg\" alt=\"Deliverability tab with the SPF, DKIM, DMARC and MX check for yoursite.com and suppression totals.\"\/><\/picture><figcaption class=\"wp-element-caption\">Check your sending domain in one click.<\/figcaption><\/figure>\n\n\n\n<div class=\"aixg\"><div class=\"box note\"><span class=\"bt\">Good to know<\/span><p>The Mailer checks the domain in your From address, because that is the domain these records apply to. If your website lives on one domain and you send from another, it checks the sending one and tells you so.<\/p><\/div><\/div>\n\n\n\n<div class=\"aixg\"><div class=\"cta\"><span class=\"ct\">Email From Your Own Domain, On Your Own Site<\/span><p>The ResultsAiX Mailer runs on your own WordPress with unlimited subscribers, checks your SPF, DKIM and DMARC for you, and sends through the professional service you choose.<\/p><a class=\"ctab\" href=\"https:\/\/kevinfahey.org\/guide4-mailer\/blog\">See ResultsAiX Mailer &rarr;<\/a><\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 4<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rules\">The Gmail And Yahoo Sender Rules<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gmail and Yahoo publish a shared set of requirements for anyone sending email to their users, with extra requirements for <strong>bulk senders<\/strong>, and Gmail actively enforces them. The good news: they are the same habits this guide teaches, written down, and the ResultsAiX Mailer handles several of them for you automatically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who Counts As A Bulk Sender<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google defines a bulk sender as anyone who sends close to <strong>5,000 messages or more to personal Gmail accounts within 24 hours<\/strong>. Mail from subdomains counts towards the main domain, and once you have reached that level, Google treats you as a bulk sender from then on. If your list is growing, the simplest plan is to meet the bulk-sender rules from day one. Then there is nothing to change as you grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Requirements, Side By Side<\/h3>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:24%\">Requirement<\/th><th>Gmail<\/th><th>Yahoo<\/th><th style=\"width:26%\">In The Mailer<\/th><\/tr>\n  <tr><td>Authentication<\/td><td>SPF and DKIM for bulk senders (SPF or DKIM for everyone)<\/td><td>SPF and DKIM for bulk senders (SPF or DKIM at minimum for everyone)<\/td><td>You add the records once (Part 3). The Deliverability tab checks them.<\/td><\/tr>\n  <tr><td>DMARC<\/td><td>A DMARC record for bulk senders. The policy can be p=none<\/td><td>A valid DMARC policy of at least p=none, and DMARC must pass<\/td><td>Example record and steps on the Deliverability tab.<\/td><\/tr>\n  <tr><td>Alignment<\/td><td>The From domain aligns with the SPF or DKIM domain<\/td><td>The From domain aligns with the SPF or DKIM domain (relaxed is fine)<\/td><td>Your sender profile keeps one From domain everywhere.<\/td><\/tr>\n  <tr><td>One-click unsubscribe<\/td><td>List-Unsubscribe and List-Unsubscribe-Post headers, plus a clearly visible unsubscribe link in the email<\/td><td>A working one-click List-Unsubscribe header (RFC 8058 POST recommended) and a visible link<\/td><td>Both headers on every broadcast, plus the footer link. Automatic.<\/td><\/tr>\n  <tr><td>Honour unsubscribes<\/td><td>Within 48 hours<\/td><td>Within 2 days<\/td><td>Instantly: the person is removed the moment they click.<\/td><\/tr>\n  <tr><td>User-reported spam rate<\/td><td>Below 0.3%, aim for below 0.1%<\/td><td>Below 0.3%<\/td><td>List Health shows complaints, and complainers are suppressed for good.<\/td><\/tr>\n  <tr><td>Infrastructure<\/td><td>TLS, valid forward and reverse DNS, RFC 5322 format<\/td><td>Valid forward and reverse DNS, RFC 5321 and 5322<\/td><td>Your sending service provides these.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sources: Google&#8217;s Email sender guidelines and its sender guidelines FAQ (support.google.com), and Yahoo&#8217;s Sender Best Practices (senders.yahooinc.com). Both pages are updated from time to time, so glance at them once a year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spam Rate, In Real Numbers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The spam rate is the share of your delivered email that people mark as spam. Google calculates it daily from the reports of real Gmail users. To put the numbers in context:<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:34%\">Emails Delivered<\/th><th>0.1% (the goal)<\/th><th>0.3% (the limit)<\/th><\/tr>\n  <tr><td>1,000<\/td><td>1 report<\/td><td>3 reports<\/td><\/tr>\n  <tr><td>5,000<\/td><td>5 reports<\/td><td>15 reports<\/td><\/tr>\n  <tr><td>10,000<\/td><td>10 reports<\/td><td>30 reports<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That is why the habits in Parts 6 to 9 matter so much. People who asked to hear from you, who remember who you are, and who can leave with one click, very rarely press &#8220;Report spam&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One-Click Unsubscribe, Done For You<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every broadcast from the Mailer carries the two headers the rules ask for: <strong>List-Unsubscribe<\/strong>, with a personal unsubscribe link, and <strong>List-Unsubscribe-Post: List-Unsubscribe=One-Click<\/strong>. Gmail, Yahoo and Apple Mail read them and show their own Unsubscribe button beside your name. When someone uses it, the Mailer removes them straight away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visible link sits in the footer of every email too, with your postal address beneath it. The Mailer&#8217;s unsubscribe link is also scanner-safe: an inbox security scanner that &#8220;visits&#8221; links does not unsubscribe a real reader, because removal happens on the real button press. You can even click your own unsubscribe link to test it, without leaving your list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A footer link called <strong>Manage your preferences<\/strong> lets people update their name, change their email address or leave individual lists, which keeps people who only want less email on your list.<\/p>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 5<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"postmaster\">Google Postmaster Tools<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Postmaster Tools is a free dashboard from Google that shows how Gmail sees your email: your spam rate, your authentication results, and whether you meet the sender requirements. It is the closest thing to a report card from the biggest inbox provider in the world, and it takes ten minutes to set up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Setting It Up<\/h3>\n\n\n\n<div class=\"aixg\"><ol class=\"steps\">\n  <li><strong>Go to postmaster.google.com<\/strong> and sign in with any Google account you control.<\/li>\n  <li><strong>Add your sending domain,<\/strong> for example yoursite.com. Use the domain in your From address (and its DKIM signature).<\/li>\n  <li><strong>Verify it.<\/strong> Google gives you a TXT record starting <strong>google-site-verification=<\/strong>. Add it at your DNS host, as you did in Part 3, then click Verify.<\/li>\n  <li><strong>Send as normal.<\/strong> Data appears once Gmail has seen enough of your email. Days with low volume to Gmail can show no data, which is normal while you are growing.<\/li>\n<\/ol><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What Each Dashboard Shows<\/h3>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:26%\">Dashboard<\/th><th>What It Shows<\/th><th style=\"width:32%\">What Good Looks Like<\/th><\/tr>\n  <tr><td>Compliance status<\/td><td>Each Gmail sender requirement, marked Compliant, Needs work or No data found. It also includes a deliverability analysis tool.<\/td><td>Compliant on every line.<\/td><\/tr>\n  <tr><td>Spam rate<\/td><td>The share of your DKIM-authenticated email that Gmail users marked as spam, day by day.<\/td><td>A low, flat line under 0.1%.<\/td><\/tr>\n  <tr><td>IP and Domain Reputation<\/td><td>Google&#8217;s quality rating for the domain and the IP addresses you send from.<\/td><td>High, steady over time.<\/td><\/tr>\n  <tr><td>Feedback loop<\/td><td>Spam rates per campaign, for senders who add a feedback loop ID header.<\/td><td>Mostly for very high volume senders.<\/td><\/tr>\n  <tr><td>Authentication<\/td><td>The percentage of your email passing SPF, DKIM and DMARC.<\/td><td>Close to 100% on all three.<\/td><\/tr>\n  <tr><td>Encryption<\/td><td>The percentage of your email sent over a secure TLS connection.<\/td><td>100%, which your sending service provides.<\/td><\/tr>\n  <tr><td>Delivery errors<\/td><td>The share of your authenticated email that Gmail rejected or delayed, with the reason.<\/td><td>Close to zero on most days.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google adjusts these dashboards from time to time, so the names on your screen may differ slightly. The ideas stay the same.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How To Read It, In 5 Minutes A Week<\/h3>\n\n\n\n<div class=\"aixg\"><ol class=\"steps\">\n  <li><strong>Start with Compliance status.<\/strong> Every line Compliant means you are meeting Gmail&#8217;s rules. Google uses a rolling average here, so after any change, look again a week later.<\/li>\n  <li><strong>Look at the shape of the Spam rate chart,<\/strong> not single days. Data is usually updated within 24 hours, so this week&#8217;s chart shows sends up to yesterday or the day before.<\/li>\n  <li><strong>Match any change to a send.<\/strong> If one day stands out, open that day&#8217;s broadcast report in the Mailer and look at who it went to. It almost always explains itself: an older segment, a new list, a different kind of offer.<\/li>\n  <li><strong>Glance at Authentication.<\/strong> A dip usually means a new sending service or a changed DNS record. Re-run the Mailer&#8217;s Deliverability check.<\/li>\n  <li><strong>Write one line in your send log:<\/strong> the date, the spam rate and what you sent. In a month you will know exactly which emails your readers love.<\/li>\n<\/ol><\/div>\n\n\n\n<div class=\"aixg\"><div class=\"box tip\"><span class=\"bt\">Tip<\/span><p>Check Postmaster Tools before any send that is bigger than your usual one. Because data runs a day or two behind, look at the last few days with data, and send your big email when the line is low and steady.<\/p><\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 6<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"engaged\">Your Most Engaged People First<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the single most powerful habit in email marketing, and it is the one most people have never heard of. Inbox providers learn from how people react to each send. When the first people to receive your email open it, click it and reply, providers see a wanted email and place it in the inbox for everyone else too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the best senders do not send to their whole list at once. They send to their <strong>most engaged people first<\/strong>, watch the results, then widen the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Three Groups, Three Ways To Treat Them<\/h3>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:30%\">Group<\/th><th>Who They Are<\/th><th style=\"width:34%\">How To Email Them<\/th><\/tr>\n  <tr><td>Engaged<\/td><td>Opened or clicked in the last 30 days<\/td><td>Every email, first in line.<\/td><\/tr>\n  <tr><td>Warm<\/td><td>Last opened or clicked 31 to 90 days ago<\/td><td>Most emails, after the engaged group has gone well.<\/td><\/tr>\n  <tr><td>Quiet<\/td><td>No open or click in the last 90 days<\/td><td>Your best emails only, in small groups, with a re-engagement series (Part 8).<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The Audience Health Check<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the Mailer, every broadcast&#8217;s <strong>Audience<\/strong> step shows this split for you, under the recipient count: how many people opened or clicked in the last 30 days, 31 to 90 days ago, and not in 90 days, with the share of each. When half or more of a big audience has been quiet for 90 days, it suggests the two smart options: leave the quiet people out, or send in waves.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-03-audience-health-check.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-03-audience-health-check.jpg\" alt=\"Broadcast Audience step showing 4,116 recipients split by opens and clicks in the last 30 and 90 days.\"\/><\/picture><figcaption class=\"wp-element-caption\">Every audience, split by engagement, before you send.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Send In Waves<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On the broadcast&#8217;s <strong>Review &amp; send<\/strong> step, choose <strong>Send in waves, most engaged first<\/strong>. The Mailer splits the audience into the three groups above:<\/p>\n\n\n\n<div class=\"aixg\"><ol class=\"steps\">\n  <li><strong>Wave 1 goes when you click send:<\/strong> everyone who opened or clicked in the last 30 days.<\/li>\n  <li><strong>You watch the results<\/strong> on the broadcast report: opens, clicks and sales from wave 1.<\/li>\n  <li><strong>When you are happy, click Send the next wave<\/strong> for the 31 to 90 day group, or <strong>Send all remaining waves<\/strong>.<\/li>\n<\/ol><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Each wave checks the audience again at the moment it sends, nobody ever receives the email twice, and anyone who unsubscribed in between is left out. Empty waves are skipped.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-04-send-in-waves.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-04-send-in-waves.jpg\" alt=\"Review and send step with the drip speed choice and Send in waves, most engaged first, selected.\"\/><\/picture><figcaption class=\"wp-element-caption\">Send in waves: your most engaged people go first.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Build Segments Around Engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segments are groups defined by rules, and they update themselves as people open and click. Brightline Coaching keeps four ready to use: engaged in the last 30 days, engaged 31 to 90 days ago, workbook readers who clicked, and people moved in from the old platform who have not been emailed yet. With an AI key connected, you can describe a segment in plain English, for example &#8220;opened or clicked in the last 60 days and tagged workbook&#8221;, and the AI writes the rules for you, with a live count.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-05-saved-segments.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-05-saved-segments.jpg\" alt=\"Saved segments table with engaged in 30 days, engaged 31 to 90 days and workbook clickers with counts.\"\/><\/picture><figcaption class=\"wp-element-caption\">Engagement segments that update themselves.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Two more Mailer tools help here. Every subscriber carries an <strong>engagement score<\/strong> out of 100, recalculated daily, which you can filter on. And on the Subscribers screen, the <strong>Last Contact<\/strong> filter includes choices such as no contact in 90 or more days, so you can see exactly who to hold back while you warm up.<\/p>\n\n\n\n<div class=\"aixg\"><div class=\"box done\"><span class=\"bt\">The habit<\/span><p>Every big send starts with the people who love your email. Their opens and clicks open the door for everyone else.<\/p><\/div><\/div>\n\n\n\n<div class=\"aixg\"><div class=\"more\"><a href=\"https:\/\/kevinfahey.org\/guide4-mailer\/blog\">See ResultsAiX Mailer &rarr;<\/a><\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 7<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"warmup\">Warming Up Gradually<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inbox providers trust what they know. A brand new domain, a new sending service, or a list you have not emailed for a while has no recent history, so the best start is a gradual one: small, engaged sends that grow day by day while your reputation builds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warm up when any of these is true:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>You are sending from a new domain or subdomain for the first time.<\/li>\n\n\n<li>You have moved to a new sending service or a new account.<\/li>\n\n\n<li>You are bringing back a list you have not emailed for two months or more.<\/li>\n\n\n<li>You are moving your list in from another email platform (Guide 5 covers the whole move).<\/li>\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Mailer&#8217;s Warm-Up, Per Sending Connection<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Go to <strong>AiX Mailer<\/strong>, then <strong>Sending<\/strong>, and scroll to <strong>Send Rotation &amp; Warmup<\/strong>. On a connection&#8217;s row, tick <strong>Warm up<\/strong> and pick a pace:<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:24%\">Pace<\/th><th>Day 1<\/th><th>Growth<\/th><th style=\"width:34%\">Best For<\/th><\/tr>\n  <tr><td>Conservative<\/td><td>50 emails<\/td><td>1.5 times each day<\/td><td>A brand new domain and a careful start.<\/td><\/tr>\n  <tr><td>Standard<\/td><td>100 emails<\/td><td>Doubling each day<\/td><td>A new sending service on a domain with some history.<\/td><\/tr>\n  <tr><td>Fast<\/td><td>500 emails<\/td><td>Doubling each day<\/td><td>An established domain adding a new connection.<\/td><\/tr>\n  <tr><td>Custom<\/td><td>Your choice<\/td><td>Your choice<\/td><td>Your own plan, for example the 4-week table below.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Then send as normal. Each day the queue sends up to that day&#8217;s cap, and the rest waits and continues the next day. Nothing fails and nothing is lost. The row shows where you are, for example <em>Warming up: day 4, today&#8217;s cap 800<\/em>, and says <em>Warmup complete<\/em> when it reaches the connection&#8217;s daily limit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys-06-rotation-warmup.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys-06-rotation-warmup.jpg\" alt=\"Send Rotation and Warmup panel with weighted shares, strict DKIM guard and one connection warming up.\"\/><\/picture><figcaption class=\"wp-element-caption\">Warm-up and rotation, per sending connection.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The same panel shows an <strong>authentication badge<\/strong> for each connection: green when your DNS proves that service may send for your domain. Tick <strong>Strict DKIM guard<\/strong> and only green connections take part in rotation, so every email that goes out is aligned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Hourly Ceiling And Your Sending Pace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A steady pace looks professional. Under <strong>Settings<\/strong>, the Mailer gives you the controls:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Never send more than this many broadcast emails an hour:<\/strong> one ceiling for every broadcast together, spread evenly across the hour. 1,500 means about 25 a minute, never more than 1,500 in any hour. Automation and welcome emails are never held back.<\/li>\n\n\n<li><strong>Queue batch size and interval:<\/strong> your normal speed. A batch of 1,500 with an interval of 3,600 seconds releases a steady 1,500 an hour in small even sips.<\/li>\n\n\n<li><strong>Sending window:<\/strong> only send broadcasts between, for example, 08:00 and 20:00 in your site&#8217;s timezone. Outside it the queue waits and resumes on its own.<\/li>\n\n\n<li><strong>Delivery guard:<\/strong> if more than 5% of the last 200 sends fail, that broadcast pauses itself and emails you, and resuming is one click.<\/li>\n\n\n<li><strong>Seed addresses:<\/strong> your own Gmail, Outlook and Yahoo mailboxes receive a copy every so many sends during a dripped broadcast, so you can see inbox placement while it sends.<\/li>\n\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-07-hourly-ceiling-window.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-07-hourly-ceiling-window.jpg\" alt=\"Mailer settings with queue batch size, hourly ceiling of 1,500 broadcast emails and an 8am to 8pm sending window.\"\/><\/picture><figcaption class=\"wp-element-caption\">Your hourly ceiling and sending window.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each broadcast can also drip at its own speed, set on its <strong>Review &amp; send<\/strong> step. While it sends, the report shows the progress, the time it will finish and buttons to pause or re-pace it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/10\/autoresponder-sending-at-scale-mailer-14-broadcast-sending-live-rs.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/10\/autoresponder-sending-at-scale-mailer-14-broadcast-sending-live-rs.jpg\" alt=\"Broadcast drip sending report with progress bar, emails per hour, most-engaged first and live results.\"\/><\/picture><figcaption class=\"wp-element-caption\">A big send dripping out, most engaged first.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Your 4-Week Warm-Up Plan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a plan that works for a new domain or a list you are bringing back. The numbers are daily sends, and they always go to your most engaged people first. If your list is smaller, you simply finish sooner.<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:16%\">Week<\/th><th style=\"width:22%\">Daily Volume<\/th><th>Who Receives It<\/th><th style=\"width:28%\">What To Watch<\/th><\/tr>\n  <tr><td>Week 1<\/td><td>50, rising to 300<\/td><td>Opened or clicked in the last 30 days, newest first. Your best content and a warm &#8220;here is what to expect&#8221; email.<\/td><td>Opens, replies, and your seed copies landing in the inbox.<\/td><\/tr>\n  <tr><td>Week 2<\/td><td>300, rising to 1,500<\/td><td>All of the 30-day group, then the newest of the 31 to 90 day group.<\/td><td>Postmaster spam rate low and flat, bounces under 2%.<\/td><\/tr>\n  <tr><td>Week 3<\/td><td>1,500, rising to 5,000<\/td><td>The whole 31 to 90 day group, plus 200 to 300 quiet people mixed into each send.<\/td><td>Opens from the quiet batches. A batch that opens well can grow next time.<\/td><\/tr>\n  <tr><td>Week 4<\/td><td>5,000 and up, to your full engaged list<\/td><td>Your normal sends to engaged and warm people, with the quiet group in a re-engagement series.<\/td><td>Compliance status all Compliant. You are warm.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<div class=\"aixg\"><div class=\"weeks\">\n  <div class=\"wk\"><span class=\"when\">Week 1<\/span><h3>Start With Your Fans<\/h3><ul>\n    <li>Authentication green, Postmaster Tools connected<\/li>\n    <li>Warm-up on the connection, hourly ceiling set<\/li>\n    <li>Wave 1 only: the last 30 days<\/li>\n    <li>Ask a question people will reply to<\/li>\n  <\/ul><\/div>\n  <div class=\"wk\"><span class=\"when\">Week 2<\/span><h3>Widen Gently<\/h3><ul>\n    <li>All of the engaged group, every send<\/li>\n    <li>Add the 31 to 90 day group in waves<\/li>\n    <li>Read List Health after each send<\/li>\n    <li>Keep the same days and times<\/li>\n  <\/ul><\/div>\n  <div class=\"wk\"><span class=\"when\">Week 3<\/span><h3>Invite The Quiet Ones<\/h3><ul>\n    <li>200 to 300 quiet people per send<\/li>\n    <li>Tag them on open and on click<\/li>\n    <li>Grow the batches that respond<\/li>\n    <li>Start a short re-engagement series<\/li>\n  <\/ul><\/div>\n  <div class=\"wk\"><span class=\"when\">Week 4<\/span><h3>Your New Normal<\/h3><ul>\n    <li>Regular sends to engaged and warm people<\/li>\n    <li>Waves for every big promotion<\/li>\n    <li>Weekly look at Postmaster Tools<\/li>\n    <li>Archive anyone still quiet after the series<\/li>\n  <\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 8<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hygiene\">Keeping Your List Clean<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A clean list is a list of real people who want your email. It opens more, clicks more, buys more, and costs less to send to. List hygiene is four small habits, and the Mailer does most of each one for you.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Data Driven Marketing: How I Used $2,567,028 In Sales Data To Clean My Email List\" width=\"860\" height=\"484\" src=\"https:\/\/www.youtube.com\/embed\/mTfgD4EvolE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Video: How I Used My Sales Data To Clean My Email List<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Bounces Are Removed Automatically<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>hard bounce<\/strong> means the address or domain does not exist. The Mailer adds it to your suppression list immediately. A <strong>soft bounce<\/strong> is temporary (a full mailbox, a busy server), so the address stays and the bounce is recorded. If one address soft bounces five times within 90 days, it is treated as gone. Every bounce is logged with its reason and the service that reported it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this to work, your sending service reports bounces back to the Mailer through a <strong>webhook<\/strong>. On the <strong>Sending<\/strong> tab, each service shows its own webhook URL with a Copy URL button. Paste it into your sending service&#8217;s webhook settings and switch on the bounce, spam complaint and unsubscribe events. It takes two minutes and it is one of the best things you can do for your reputation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys-09-sending-webhook.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys-09-sending-webhook.jpg\" alt=\"Sending providers SMTP2GO and Amazon SES with daily limits, plus their bounce and complaint webhook URLs.\"\/><\/picture><figcaption class=\"wp-element-caption\">Copy the webhook URL into your sending service.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Unsubscribes And Complaints Leave For Good<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An unsubscribe from a broadcast takes the person off the list that email was sent to. The global unsubscribe stops everything and adds them to suppression. A spam complaint reported by your service is suppressed immediately and permanently. The suppression check runs at the moment of every send, so no list, segment or import can bring those people back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Watch List Health After Every Send<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>Reports<\/strong>, the <strong>List Health<\/strong> section shows unsubscribes, bounces and spam complaints for any date range, each compared with the period before, and the latest people behind them. The benchmarks to keep in mind: complaints under 0.1% of what you send, and bounces under 2%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/10\/clean-up-email-list-names-mailer-21-reports-list-health-rs.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/10\/clean-up-email-list-names-mailer-21-reports-list-health-rs.jpg\" alt=\"List Health report with unsubscribes, bounces and zero spam complaints, and the latest events listed.\"\/><\/picture><figcaption class=\"wp-element-caption\">List Health after every send.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Deliverability<\/strong> tab holds the full suppression manager: the totals by reason, a search for any address, a <strong>Never email<\/strong> box to block an address by hand, <strong>Allow again<\/strong> if one landed there by mistake, plus import and export.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-11-suppression-manager.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-11-suppression-manager.jpg\" alt=\"Suppression list with totals, a Never email box, a suppression file import and recent suppressed addresses.\"\/><\/picture><figcaption class=\"wp-element-caption\">Everyone who left stays out, automatically.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Re-Engage The Quiet, Then Let Them Go<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People go quiet for ordinary reasons: a new job, a full inbox, a change of interest. A short re-engagement series wins many of them back, and it tells you clearly who has moved on.<\/p>\n\n\n\n<div class=\"aixg\"><ol class=\"steps\">\n  <li><strong>Find them.<\/strong> Use the Subscribers screen&#8217;s Last Contact filter, or the engagement score, to find people with no open or click in 90 or more days.<\/li>\n  <li><strong>Send 2 or 3 short emails<\/strong> over two weeks: your most useful content, a simple &#8220;still want these emails?&#8221; with a one-click &#8220;yes please&#8221; link, and a friendly goodbye.<\/li>\n  <li><strong>Tag the responders.<\/strong> A tag on click (Part 9) moves anyone who clicks straight back into your engaged group.<\/li>\n  <li><strong>Archive the rest.<\/strong> Your list gets smaller and your results get better, because every send now goes to people who read it.<\/li>\n<\/ol><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Verify Leads: Know Who Is Real<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Mailer&#8217;s <strong>Verify Leads<\/strong> screen sorts your whole database into clear groups: alive, cold, unknown (no history yet), typo domains such as gmial.com with a one-click spelling fix, dead domains that cannot receive mail, masked addresses, and role addresses such as info@. It runs on your own site, and you choose what to do with each group.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/10\/verify-email-leads-mailer-08-verify-leads-results-rs.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/10\/verify-email-leads-mailer-08-verify-leads-results-rs.jpg\" alt=\"Verify Leads results sorting a list into alive, cold, unknown, typo domain, dead domain, masked and role addresses.\"\/><\/picture><figcaption class=\"wp-element-caption\">Verify Leads shows who is real.<\/figcaption><\/figure>\n\n\n\n<div class=\"aixg\"><div class=\"box tip\"><span class=\"bt\">Tip<\/span><p>Run Verify Leads before your first send to any list you have not emailed recently. Fixing typo domains alone often brings back real people who signed up and never heard from you.<\/p><\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 9<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"writing\">Writing Emails People Want<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everything so far gets your email to the door. What you write is what makes people glad to open it, and glad readers are the best deliverability strategy of all. Here is what the best email writers do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set The Expectation At Sign-Up<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tell people on your form what they will get and how often: &#8220;A short coaching tip every Tuesday, plus the occasional offer.&#8221; Then do exactly that. People who get what they signed up for open, and very rarely report spam. For extra proof of consent, the Mailer offers <strong>double opt-in<\/strong> list by list: new subscribers confirm with one click before they become active, which gives you a smaller but very engaged list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Write Like A Person<\/h3>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:28%\">Part Of The Email<\/th><th>What Works<\/th><\/tr>\n  <tr><td>From name<\/td><td>A real person and your brand, the same every time: &#8220;Sarah at Your Business&#8221;.<\/td><\/tr>\n  <tr><td>Subject line<\/td><td>Clear and specific, about the reader: &#8220;Your 10-minute weekly review&#8221; beats &#8220;Newsletter #42&#8221;.<\/td><\/tr>\n  <tr><td>Preheader<\/td><td>The preview line after the subject. Use it to finish the thought, not to repeat it.<\/td><\/tr>\n  <tr><td>Opening<\/td><td>Get to the point in the first two lines. Use their first name if you have it.<\/td><\/tr>\n  <tr><td>Body<\/td><td>Short paragraphs, real text, a few images at most. One idea per email.<\/td><\/tr>\n  <tr><td>Links<\/td><td>A few links, all to your own domain or well-known sites, with one main call to action.<\/td><\/tr>\n  <tr><td>Ending<\/td><td>A question people can answer. Replies are one of the strongest good signals you can earn.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Let The Mailer Check It Before You Send<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inside the broadcast composer, with an AI key connected, three tools help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Subject lines:<\/strong> ten suggestions, each with a different angle (curiosity, benefit, story and more) and a matching preheader.<\/li>\n\n\n<li><strong>Inbox score:<\/strong> a score out of 100 with a plain checklist: spam-trigger phrases, broken merge tags, image-to-text balance, link density and formatting.<\/li>\n\n\n<li><strong>Preview as a real subscriber,<\/strong> and a test send to your own inbox, so you see exactly what your reader will see.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Names are tidied too. With <strong>Capitalise names in emails<\/strong> switched on, &#8220;sarah&#8221; and &#8220;SARAH&#8221; both go out as &#8220;Sarah&#8221;, while the name stored on the subscriber is left as they typed it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tag People By What They Do<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every broadcast has a <strong>Tagging<\/strong> step. Add tags when someone opens, when someone clicks any link, or per link: a click on your coaching programme link can tag someone differently from a click on your blog post. Each tag can start an automation instantly. Tag clickers of your workbook link and send them the next step. Tag openers and you know who is engaged right now, without guessing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys-13-behavior-tagging.webp\"><img decoding=\"async\" src=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/email-deliverability-guide-ys-13-behavior-tagging.jpg\" alt=\"Broadcast Tagging step with tags on open, tags on click and a per-link tag for the planner link.\"\/><\/picture><figcaption class=\"wp-element-caption\">Tag people by what they open and click.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Send On A Rhythm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a rhythm you can keep, such as one email a week on the same day, and keep it. A steady, expected email builds a habit in your readers and a steady pattern for inbox providers. A plan on the Mailer&#8217;s calendar makes it easy.<\/p>\n\n\n\n<div class=\"aixg\"><div class=\"more\"><a href=\"https:\/\/kevinfahey.org\/guide4-mailer\/blog\">See ResultsAiX Mailer &rarr;<\/a><\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 10<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mailer\">What The Mailer Does For You<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here is every ResultsAiX Mailer feature from this guide in one place, with where to find it.<\/p>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:28%\">Feature<\/th><th>What It Does For Your Deliverability<\/th><th style=\"width:22%\">Where<\/th><\/tr>\n  <tr><td>Domain check<\/td><td>Checks SPF, DKIM, DMARC and MX for your sending domain, with a score and fix-it steps.<\/td><td>Deliverability<\/td><\/tr>\n  <tr><td>One-click unsubscribe<\/td><td>List-Unsubscribe and List-Unsubscribe-Post headers on every broadcast, plus a footer link, honoured instantly.<\/td><td>Automatic<\/td><\/tr>\n  <tr><td>Postal address<\/td><td>Added to every email footer from your sender profile. Broadcasts wait until it is set.<\/td><td>Settings, Sender Profiles<\/td><\/tr>\n  <tr><td>Suppression list<\/td><td>Unsubscribes, hard bounces, complaints and manual blocks are never emailed again.<\/td><td>Deliverability<\/td><\/tr>\n  <tr><td>Bounce rules<\/td><td>Hard bounces blocked at once. Five soft bounces in 90 days and the address is blocked.<\/td><td>Automatic<\/td><\/tr>\n  <tr><td>Bounce and complaint webhook<\/td><td>Your sending service reports bounces, complaints and unsubscribes back automatically.<\/td><td>Sending<\/td><\/tr>\n  <tr><td>List Health<\/td><td>Unsubscribes, bounces and complaints for any period, with trends and the people behind them.<\/td><td>Reports<\/td><\/tr>\n  <tr><td>Hourly ceiling<\/td><td>Never more than your chosen number of broadcast emails an hour, spread evenly.<\/td><td>Settings<\/td><\/tr>\n  <tr><td>Sending window<\/td><td>Broadcasts send only between the hours you choose.<\/td><td>Settings<\/td><\/tr>\n  <tr><td>Drip speed per broadcast<\/td><td>Releases a big send in small even sips, most engaged people first.<\/td><td>Broadcast, Review &amp; send<\/td><\/tr>\n  <tr><td>Send in waves<\/td><td>Engaged first, then you decide on the next wave from the report.<\/td><td>Broadcast, Review &amp; send<\/td><\/tr>\n  <tr><td>Audience health check<\/td><td>Shows the 30, 90 and quiet split of every audience before you send.<\/td><td>Broadcast, Audience<\/td><\/tr>\n  <tr><td>Warm-up<\/td><td>Conservative, Standard, Fast or Custom daily caps on any sending connection.<\/td><td>Sending, Rotation &amp; Warmup<\/td><\/tr>\n  <tr><td>Rotation and DKIM guard<\/td><td>Spreads sends across connections, only through authenticated ones when strict.<\/td><td>Sending, Rotation &amp; Warmup<\/td><\/tr>\n  <tr><td>Delivery guard<\/td><td>Pauses a broadcast and emails you if too many sends fail.<\/td><td>Settings<\/td><\/tr>\n  <tr><td>Seed addresses<\/td><td>Copies to your own mailboxes during a big send, to check inbox placement.<\/td><td>Settings<\/td><\/tr>\n  <tr><td>Always leave out<\/td><td>Rules for people who should never get a broadcast, checked at every send.<\/td><td>Settings<\/td><\/tr>\n  <tr><td>Segments and AI Segment Builder<\/td><td>Engagement-based groups that update themselves.<\/td><td>Segments<\/td><\/tr>\n  <tr><td>Behavior tagging<\/td><td>Tags on open, on any click and per link, each able to start an automation.<\/td><td>Broadcast, Tagging<\/td><\/tr>\n  <tr><td>Engagement score<\/td><td>A daily score out of 100 for every subscriber, to filter and segment on.<\/td><td>Subscribers<\/td><\/tr>\n  <tr><td>Verify Leads<\/td><td>Sorts your list into alive, cold, unknown, typo domains, dead domains, masked and role addresses.<\/td><td>Verify Leads<\/td><\/tr>\n  <tr><td>Inbox score and AI subjects<\/td><td>Checks your email before it goes, and suggests subject lines with preheaders.<\/td><td>Broadcast composer<\/td><\/tr>\n  <tr><td>Double opt-in<\/td><td>New subscribers confirm before they become active, list by list.<\/td><td>Lists<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<div class=\"aixg\"><div class=\"cta\"><span class=\"ct\">Let The Mailer Do The Deliverability Work<\/span><p>One-click unsubscribe, automatic bounce and complaint suppression, warm-up, waves, an hourly ceiling and List Health, built in and switched on from your first send.<\/p><a class=\"ctab\" href=\"https:\/\/kevinfahey.org\/guide4-mailer\/blog\">Explore ResultsAiX Mailer &rarr;<\/a><\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 11<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"checklist\">Your Deliverability Checklist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Print this page and tick it off. The first group is set up once. The second is a quick look before every big send. The third is your weekly habit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Up Once<\/h3>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:44%\">Check<\/th><th>Done When<\/th><\/tr>\n  <tr><td>Sending from your own domain<\/td><td>Your From address is on your domain, for example hello@yoursite.com.<\/td><\/tr>\n  <tr><td>Sending service connected<\/td><td>The Mailer&#8217;s test send arrives in your inbox (Guides 2 and 3).<\/td><\/tr>\n  <tr><td>SPF published<\/td><td>One SPF record that includes your mailbox provider and sending service.<\/td><\/tr>\n  <tr><td>DKIM published<\/td><td>Your sending service shows your domain as verified.<\/td><\/tr>\n  <tr><td>DMARC published<\/td><td>A _dmarc record with at least p=none and a rua address you read.<\/td><\/tr>\n  <tr><td>Mailer domain check<\/td><td>The Deliverability tab shows SPF, DKIM, DMARC and MX passing.<\/td><\/tr>\n  <tr><td>Sender profile complete<\/td><td>From name, From email, Reply-To and postal address set.<\/td><\/tr>\n  <tr><td>Webhook connected<\/td><td>Bounce, complaint and unsubscribe events switched on at your sending service.<\/td><\/tr>\n  <tr><td>Postmaster Tools verified<\/td><td>Your domain shows as verified at postmaster.google.com.<\/td><\/tr>\n  <tr><td>Pace set<\/td><td>Hourly ceiling and, if you want one, a sending window in Settings.<\/td><\/tr>\n  <tr><td>Old unsubscribes imported<\/td><td>If you moved from another platform, its unsubscribe and bounce file is in your suppression list.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Before Every Big Send<\/h3>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:44%\">Check<\/th><th>Done When<\/th><\/tr>\n  <tr><td>Audience health<\/td><td>You have looked at the 30, 90 and quiet split on the Audience step.<\/td><\/tr>\n  <tr><td>Waves chosen<\/td><td>Send in waves is on for any audience with a large quiet group.<\/td><\/tr>\n  <tr><td>Postmaster Tools<\/td><td>The last few days with data show a low, steady spam rate.<\/td><\/tr>\n  <tr><td>Inbox score<\/td><td>The email scores well, with nothing important on the checklist.<\/td><\/tr>\n  <tr><td>Test send<\/td><td>You have read the test in your own inbox, on your phone too.<\/td><\/tr>\n  <tr><td>Tags set<\/td><td>Tags on open and on click are set on the Tagging step.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Every Week<\/h3>\n\n\n\n<div class=\"aixg\"><table class=\"tbl\">\n  <tr><th style=\"width:44%\">Check<\/th><th>Done When<\/th><\/tr>\n  <tr><td>List Health<\/td><td>Complaints under 0.1% and bounces under 2% of what you sent.<\/td><\/tr>\n  <tr><td>Postmaster Tools<\/td><td>Compliance status Compliant, spam rate low and flat.<\/td><\/tr>\n  <tr><td>Quiet people<\/td><td>Anyone quiet for 90 days is in your re-engagement series.<\/td><\/tr>\n  <tr><td>Replies<\/td><td>You have answered the people who wrote back.<\/td><\/tr>\n<\/table><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 12<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Questions People Ask<\/h2>\n\n\n\n<div class=\"aixg\"><div class=\"faq\">\n  <details open><summary>Do I need a sending service if my web host can send email?<\/summary><p>For a real list, yes. A professional sending service is built for volume, handles the technical side of delivery and gives you DKIM on your own domain. Your web host&#8217;s mail is fine for a contact form. Guide 2 compares the services and Guide 3 sets one up step by step.<\/p><\/details>\n  <details open><summary>How long does it take for DNS records to work?<\/summary><p>Usually minutes, sometimes a few hours. Add the records, wait a little, then click Verify in your sending service and run the Mailer&#8217;s Deliverability check.<\/p><\/details>\n  <details open><summary>Should I use double opt-in?<\/summary><p>It depends on what the list is for. Double opt-in gives you a smaller, very engaged list and proof of consent. Single opt-in lets you deliver a free gift instantly. The Mailer lets you choose list by list, and override it on any form.<\/p><\/details>\n  <details open><summary>How often should I email my list?<\/summary><p>As often as you have something useful to say and can keep it up. Weekly is a great starting rhythm. The key is consistency and sending what you promised when people joined.<\/p><\/details>\n  <details open><summary>What is a good open rate?<\/summary><p>Treat open rates as a trend rather than an exact number, because some email apps load images automatically and others block them. Clicks and replies are the stronger signals. If your opens and clicks are steady or rising, you are doing well.<\/p><\/details>\n  <details open><summary>Does the Mailer limit how many emails I can send?<\/summary><p>No. Everything in the Mailer is unlimited: subscribers, emails and lists. Your sending pace is yours to set with the hourly ceiling, and your sending service&#8217;s plan sets your daily volume.<\/p><\/details>\n<\/div><\/div>\n\n\n\n<div class=\"aixg\"><div class=\"cta\"><span class=\"ct\">Every Tool On One Key<\/span><p>The ResultsAiX Bundle puts the Mailer and every other ResultsAiX plugin on one licence key, so your list, your funnels, your tracking and your sales all live on your own site.<\/p><a class=\"ctab\" href=\"https:\/\/kevinfahey.org\/guide4-bundle\/blog\">See The ResultsAiX Bundle &rarr;<\/a><\/div><\/div>\n\n\n\n<div class=\"aixg\"><span class=\"kicker\">Part 13<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"next\">What To Read Next<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is Guide 4 of 15 free AiX Training Guides, each with its own free PDF. If you are bringing a list across from another email platform, Guide 5 is your next read: it walks you through the whole move, and it builds on everything here.<\/p>\n\n\n\n<div class=\"aixg\"><ul class=\"series\">\n  <li><a href=\"https:\/\/kevinfahey.org\/guide1\/g4\"><b>1<\/b>Getting Started With ResultsAiX &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide2\/g4\"><b>2<\/b>The Complete SMTP Service Guide &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide3\/g4\"><b>3<\/b>Setting Up SMTP2GO From Start To Finish &rarr;<\/a><\/li>\n  <li class=\"now\"><b>4<\/b>Email Deliverability: Reach The Inbox <em>(you are here)<\/em><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide5\/g4\"><b>5<\/b>Moving Your Email List To The AiX Mailer &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide6\/g4\"><b>6<\/b>Email Automations Playbook &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide7\/g4\"><b>7<\/b>How To Grow Your Email List With ResultsAiX &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide8\/g4\"><b>8<\/b>How To Build Sales Funnels, Start To Finish &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide9\/g4\"><b>9<\/b>How To Move Your Membership To ResultsAiX &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide10\/g4\"><b>10<\/b>Running Customer Support With AI &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide11\/g4\"><b>11<\/b>Launching A Product With Affiliates And JV Partners &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide12\/g4\"><b>12<\/b>ResultsAiX For 6 And 7 Figure Marketers &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide13\/g4\"><b>13<\/b>WP Conversion Tracker: Track Every Click And Every Sale &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide14\/g4\"><b>14<\/b>WP Sync: Connect All Your Tools Without A Monthly Automation Bill &rarr;<\/a><\/li>\n  <li><a href=\"https:\/\/kevinfahey.org\/guide15\/g4\"><b>15<\/b>Automated Webinars That Sell &rarr;<\/a><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Your First Step, Today<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Open the Mailer&#8217;s Deliverability tab and run the check on your sending domain. If anything is still to add, add it tonight. Then sign up for Google Postmaster Tools. That is your foundation done, and every email you send from here builds on it.<\/p>\n\n\n\n<div class=\"aixg\" style=\"text-align:center;background:#0a0a0f;border-radius:18px;padding:34px 22px;color:#c3c9d6\"><p style=\"color:#fff;font-size:26px;font-weight:800;margin:0 0 6px\">Get This Guide As A Free PDF<\/p><p style=\"margin:0 0 18px\">Keep it, print the checklist and work through the 4-week warm-up at your own pace.<\/p><a class=\"aixg-btn\" href=\"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/resultsaix-free-guide-04-email-deliverability-guide.pdf\" target=\"_blank\" rel=\"noopener\">Download The Free PDF<\/a><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Do I need a sending service if my web host can send email?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"For a real list, yes. 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Free guide with a free PDF.<\/p>\n","protected":false},"author":1,"featured_media":7085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[88],"tags":[],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aix-training-guides"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/resultsaix.com\/blog\/wp-content\/uploads\/2026\/11\/aix-guide-04-email-deliverability-guide-cover.jpg","_links":{"self":[{"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/posts\/6732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/comments?post=6732"}],"version-history":[{"count":18,"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/posts\/6732\/revisions"}],"predecessor-version":[{"id":7120,"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/posts\/6732\/revisions\/7120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/media\/7085"}],"wp:attachment":[{"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/media?parent=6732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/categories?post=6732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resultsaix.com\/blog\/wp-json\/wp\/v2\/tags?post=6732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}