About // The 27-year detour

From flyers on foot to an AI-powered stack.

Every product on this site started as a tab I had open in my own browser — a problem I hit that morning, a tool that didn't exist, a price I refused to pay. Here's the timeline from "knocking on doors at 13" to "AI does the busywork now."

I've been selling something to someone since I was thirteen. The medium changes every few years. The mission doesn't.
Kevin Fahey · Founder
THE JOURNEY

A story in eleven chapters.

No overnight success. No "I knew it would work." Just one small step compounding into the next.

1997 Age 13
The first hustle

Flyers on foot. Orders from the back of taxis.

Came home from school every day and took orders for business cards and flyers — taxi drivers, local restaurant owners, anyone who needed something printed. Won customers the way no SEO guru would ever recommend: by walking into businesses with samples under my arm.

What surprised me most was how well it worked. Putting up flyers in local shops generated more leads than the internet could deliver for years afterward.

2005 First domain
18 months of head-banging

Bought a domain. Spent a year and a half failing at SEO.

Expected overnight success. Spent the next 18 months teaching myself search engine optimisation and failing at it spectacularly. Google was already an arms race even then — keyword stuffing, link farms, half-broken theories from forums.

The lesson didn't land until later: I was running the wrong race entirely.

2007 The lightbulb
Early 2007 · the discovery

Email marketing changed everything.

Stumbled into email marketing and automation almost by accident. Built a small list, sent one sequence, woke up the next morning to sales that didn't need me to be awake to make them. Something clicked.

The first time the inbox did the selling for me, I knew the SEO grind was over.

2007 The leap
Late 2007 · burning the boats

Handed in my notice a few months later.

Made the switch from someone with a side hustle to someone whose only hustle was the side. No safety net, no "let me see how it goes for a quarter." Scary as hell at the time.

Best decision I've ever made.

2010 Solo era
2010 → 2015 · scaling without staff

Generating up to $500,000 a year — as a one-person operation.

List building, affiliate launches, info products, JV partnerships. Got really good at the unglamorous parts — split-testing subject lines, tracking conversions in spreadsheets, manually pulling reciprocity reports the night before every launch.

Half my time went to tools I didn't enjoy paying for — and never quite trusted.

2016 Plugin years
2016 → 2021 · scratching my own itch

Wrote the first plugins out of pure frustration.

WordPress was the cheapest, most flexible stack — but every plugin I needed either cost a fortune monthly or did 70% of what I wanted. WP Conversion Tracker came first because no SaaS tracker would do what my campaigns actually needed.

Each tool started as a Sunday-afternoon hack for me. Most never left my own server. The ones that did, I shipped because customers kept asking how I was doing it.

2022 16 years in
2022 · the spark dimmed

Sixteen years in. The work paid well. It wasn't fun anymore.

I won't pretend otherwise — the business kept the lights on, comfortably. But the work itself had stopped exciting me. Managing teams of designers, copywriters, coders. Waiting weeks for assets that should've taken hours. Coordinating launches that needed three contractors just to ship.

After sixteen years, I was tired. The industry I'd loved had become a grind I no longer wanted to grind.

2023 The unlock
2023 · everything changed

AI rewrote what was possible.

Then everything shifted. AI didn't just speed things up — it removed the bottleneck between me and the work. No more waiting on a designer for a banner I needed by Friday. No more hiring a copywriter for a sequence that should take an hour to draft. No more queuing up developers for changes I could brief in a sentence.

For the first time in years, I could move at the speed I wanted to. The industry got exciting again.

2024 The membership
2024 · the AI brain

Results With Kevin AI — every bot under one login.

The WordPress plugins handled execution. The bots needed a home of their own. Results With Kevin AI launched as the membership platform — production AI bots tuned for marketers, multiple model variants on every advanced one, live training calls, and the full recordings library. The brain to the WordPress arms and legs.

The day a bot drafted a sales page in two minutes that would've taken me two hours — that's when the membership became inevitable.

2025 Plugins reborn
2025 · the AI rebuild

Every old tool — redone with AI inside.

Every plugin I'd built across the previous decade got revisited. The question was always the same: what would this look like if it had AI baked into it? Email sequences that draft themselves. Bonus pages that write themselves. Workflows that fire on their own and adjust based on what's converting.

The toolkit I'd been refining for years suddenly had a brain. Running my own business got easy again.

2026 Today
2026 → present · still shipping

Building what online marketers actually need.

New software. New WordPress plugins. New Results With Kevin AI bots inside the membership. New releases every month — because every problem I hit in my own business turns into the seed for the next one.

Built for the marketer who needs the tool today, not after a six-quarter roadmap. Same standard, every release: if it doesn't make my business better, it doesn't ship.

If I quit using it, I quit selling it. Every product here is one I open every week.

WHAT THIS PLACE IS

Built by a marketer. For marketers.

Five rules I refuse to break. Most of them are why nothing here looks like SaaS.

  • If I'd quit using it, I'd quit selling it. Every product here is something I open in my own business every single week.
  • One-time pricing wherever possible. Most of the lineup is pay-once-own-forever. Subscription only when ongoing infrastructure or AI calls genuinely require it.
  • The hub is free. Always. The plugin that ties the stack together costs zero, no license, no email opt-in. If you only ever take that, fine — it's still useful on its own.
  • Honest documentation, not marketing copy. Every plugin ships with real docs. The public docs site exists so you can read the whole training before you ever pay a cent.
  • Build for the operator, not the investor. No bloat to justify a board deck. No "we're an AI platform" rebranding. Just tools that move the needle for one person running their own thing.
See the toolkit Read the docs first

Same story I'd tell over coffee. Now you know where this came from.

If any of it resonated — the lifelong tinkering, the refusal to overpay, the bet on email when nobody else was — there's a good chance the tools fit the way you work too.

Install the free Hub → See the 5 ways to join the membership