Zero-flicker tests for whole pages, headlines, buttons and prices. Heatmaps, session replays and honest statistics that never call a winner early. Refunds come back off the version that caused them. Built for WordPress, wired into WP Sync, WP Conversion Tracker and ResultsAiX Mailer.

Real screens from the plugin, running on a demo site with sample data.
Be honest about how your last sales page got its headline.
Somebody wrote three, picked the one they liked, and shipped it.
Same for the button text. Same for the price. Same for the order of the sections, the hero image, the guarantee wording and the colour of the buy button. Every one of those decisions is moving your conversion rate up or down right now, and nobody knows which way.
You could find out. That is what split testing is for. But look at what the split testing market actually sells you:
So most WordPress site owners never test at all. They guess, and keep guessing.
Meanwhile the one competitor in your niche who tests properly gets a few percent better every month, compounding, on every page, forever.
That is the gap this plugin closes.
Headlines are the highest-leverage words on the page and the ones most often chosen by taste. A different promise, a specific outcome instead of a clever line, can move a page more than any redesign.
Without a test, the better headline is never discovered. It sits in a document somewhere.
A hyped-up headline gets more opt-ins. Those opt-ins buy less, refund more and unsubscribe faster. A tool that scores by clicks will hand you that "winner" with a confetti animation.
If the test cannot see the sale and the refund, it cannot tell you the truth.
Somewhere on your page most visitors stop scrolling. Somewhere else they click on things that are not links. Somewhere a form makes them rage-click and leave.
You have never seen it, because seeing it has always meant another tool and another monthly bill.
Client-side tools show the original for a split second before swapping in the challenger. Visitors notice, and the data gets muddy. Then the tool declares significance at 40 conversions and you ship a change that does nothing.
A test that lies is worse than no test, because you act on it.
No tracking links to route traffic through, no snippets to paste, no statistics degree. Your real page, inside WordPress, with the money already wired up.
Pick a page and it loads inside the builder. Click the headline, a button, a price line, an image, a whole block. Type the new version, change the link, swap the picture from your media library, recolour it, hide it. Every change lists on the left; check it on desktop and mobile, or open the editor in its own tab and every click still lands in the builder.

This is what the JavaScript tools cannot do. Text swaps happen inside the HTML your server sends, colours and hidden blocks are plain CSS, and the visitor's version is pinned in a first-party cookie. No original-then-swap. Visitors from Google, an email or an ad all land in the test.

Conversions come from the tools you already run. WP Conversion Tracker leads and sales (including the ones an IPN reports days later), ResultsAiX Mailer opt-ins, WP Sync contacts, Forms entries, Launch Manager purchases, WooCommerce orders: all credited to the version that visitor saw. Nothing to configure.
The report says "too early to call" in plain words, shows how many more visitors it needs, and emails you when a winner is real.

Split tests tell you which version won. Heatmaps and replays tell you why, and what to test next. Both collect on every page from the moment you activate, so your pages have history before you ever test them.



Filter every map by device, and on a tested page by version. A heatmap per variant is how you learn why a version won. Open any page on your site with the heat overlay in one click from the plugin.
Optimize is not another island. It listens to the plugins that already know when a lead or a sale happens, and credits each one to the version that visitor saw, even when the sale is reported days later by an IPN. Own them all and the whole stack keeps score in one place.
The tracker already records every lead and sale on your site, by pixel or by WarriorPlus, JVZoo and Stripe IPN.
WP Sync sends every contact where it needs to go, to 35+ autoresponders and services, with no Zapier bill.
The Mailer runs your broadcasts and automations from your own site, with no per-subscriber fees.
No tracking platform yet? Set the goal to a thank-you page, a click, a form, a scroll depth or time on page. Every test measures engagement and heat either way.
Every feature below is in the one licence, on every site you activate it on.
Headlines, sub-headlines, buttons, links, prices, images, colours, font sizes, hidden blocks. Server-side text swaps and CSS mean zero flicker.
Show a completely different WordPress page at the same address. Build the challenger in any builder, pick it, and half your visitors silently get the other layout.
Send visitors to another address, on this site or elsewhere. Affiliate ids and UTMs are carried across.
Revenue per visitor as the default, with refunds taken back off the version that earned the sale. Conversion rate, lead rate and engagement scoring too.
Bayesian probability of being best from 3,000 simulated outcomes, 95% intervals, and a never-call-early guard: minimum visitors, minimum days and your confidence level, all required.
Thompson sampling shifts traffic toward the leader as the test learns, weighing order value when you score by revenue. Earn more during the test.
Declared only when ready, with an email to you. Tick one box to keep showing the winner to everyone until you make it permanent in the page.
Click, mouse, scroll and attention maps on the live page, per device and per version, with the most-clicked elements ranked. Any page, any time.
Cursor, scroll, clicks and rage clicks on a masked snapshot. Filters for converted and frustrated visitors. Capped storage you control.
Time on page, scroll depth, clicks, rage clicks, dead clicks, bounce rate and video watch time, recorded for every version of every test.
Writes five alternatives for any headline or button, explains every report in plain English, and reads a page's heatmaps to tell you what to test next. Hidden until you connect a key; Google Gemini has a free tier.
Random first-party cookie, no fingerprinting, no IPs stored, masked replays, retention window you set, Do Not Track respected if you choose. Your data stays in your database.

Test the sales page headline, the price line, the guarantee wording and the buy button on the offer that pays your bills. Score it by the sales that arrive through your IPN, minus the refunds.
The right headline on one launch page pays for the plugin many times over.
Test opt-in headlines, the lead magnet promise and the form itself, scored by leads or, if you sell on the thank-you page, by revenue. See in the scroll map where people stop reading.
A few points of opt-in rate on a page you drive traffic to every day is a lot of subscribers a year.
Test the hero, the offer and the call to action on your highest-traffic pages, with WooCommerce orders as the score. Watch replays of visitors who got stuck at checkout.
Fix the one thing your replays show everyone struggling with.
Test bonus page headlines and button copy, send visitors to different destinations with a URL test, and keep affiliate ids intact across the redirect.
Two versions of a bonus page, one tracked link, a clear winner.
Three sites on one licence. Run tests for clients, hand them a report that reads in plain English, with the AI verdict underneath.
A report a client understands is a renewal.
Score by engagement: time on page, scroll depth and clicks. Test titles, intros and the placement of your offer. The attention map shows which section earns the most seconds.
Know which of your sections actually gets read.
Optimize on its own is $97 a year for 3 sites, everything included, and it is coming soon. The smarter buy is the Bundle: every plugin we make, Optimize included the day it ships, for $397 year one and then $197 a year, before renewals move to $497.
Everything on this page, no core and pro, no add-ons. Split tests, heatmaps, replays, honest statistics, Autopilot and the AI, on 3 of your sites.
Bundle buyers get Optimize automatically on launch day, with the key they already have.
All 20+ ResultsAiX plugins: WP Conversion Tracker, WP Sync, Mailer, Forms, Launch Manager, Video, Webinars, Funnels and everything else we make. One licence, one login, every future release.
Secure checkout • Instant access • Renews at $197 a year if you lock in now, $497 a year once the price moves
Lock in now, before the price moves.
Install it on a page that matters, set up a test and let it run. Open the heatmaps. Watch a few replays. If after 30 days you are not convinced this is the most honest and most complete testing tool you have put on a WordPress site, email support and you get every cent back.
No forms, no questions, no hard feelings. The same guarantee covers the Bundle.
Get the Bundle. Every ResultsAiX plugin is delivered to your account, and Optimize joins them automatically on launch day, unlocked by the same key. On its own, Optimize will be $97 a year for 3 sites when it ships.
The Bundle is $397 for year one and then renews at $197 a year for updates and support, as long as you lock in before the price moves. Once it moves, renewals for new customers are $497 a year. Prices are set by the licence server and never change without notice on this page.
The Bundle is 20+ plugins including WP Conversion Tracker, WP Sync, Mailer, Forms and Launch Manager, the very tools Optimize is wired into. Four of those alone cost more than $397 bought separately, and the Bundle unlocks every one of them under a single renewal. If you run a WordPress business, the Bundle is the obvious buy.
30 days, money back, on Optimize and on the Bundle. Install it, run a real test, watch a replay. If it is not what you expected, email support for a full refund.
The plugin decides the visitor's version on the server, before a single byte of the page is sent. Text changes are swapped inside the HTML itself, colour and hidden-block changes are plain CSS in the page head, and page tests hand WordPress the challenger page to render. Only changes that need JavaScript (replacing a block of HTML or changing a link) use a short veil, never the original-then-swap a hosted tool does.
Yes. The editor only needs a rendered page, so Elementor, Divi, Beaver, Bricks, Gutenberg and classic themes all work. Page tests give the builder the challenger post, so its own template and CSS load. If a builder renders a headline from JavaScript, the change falls back to a DOM update with the short veil.
If you run WP Conversion Tracker, WP Sync, ResultsAiX Mailer, ResultsAiX Forms, Launch Manager, WooCommerce or Easy Digital Downloads, leads and sales are attributed automatically: leave the goal on "Any conversion". Otherwise choose a thank-you page, a click on an element, a form submit, a scroll depth or a time on page, or fire rao_convert("sale", 49) from JavaScript or do_action("rao_conversion", ...) from PHP.
Every sale is stored with a reference (the WP Conversion Tracker click, the WooCommerce order, the Easy Digital Downloads payment, the Launch Manager transaction). When a refund arrives through a hook, or when the hourly check sees WP Conversion Tracker has marked the click refunded, the amount is taken back off the version that earned the sale, full or partial. Refunds have their own column and net revenue per visitor is what the winner is scored on.
Three things have to be true at once: every version has reached the minimum visitors (your number, or the count needed to detect a 10% difference, whichever is larger), the test has run the minimum days so weekdays and weekends are both in, and the leader's Bayesian probability of being best has reached your confidence level. Until then the report says "too early to call" and how many more visitors it needs.
No. Every feature works without one. Connect a key (Google Gemini has a free tier with no card, Claude and OpenAI work too) and three things switch on: AI-written alternatives for any headline or button, a plain-English verdict on every report, and "what to test next" from a page's heatmap data. Calls go straight from your site to your provider; every call is logged with its cost.
One small script per page and one beacon when the visitor leaves. Heat data is stored as aggregated cells, not raw points. Replays are capped by count and by size (you set both), short sessions are skipped, and a daily cleanup removes raw events and replays older than your retention window while keeping every test's totals.
Visitors are identified by a random first-party cookie, no fingerprinting and no third-party requests. IP addresses are never stored, only a salted hash for rate limiting. Replays always mask typed text and can mask all page text. Retention is a number of days you choose, Do Not Track can be respected, and a filter lets you start tracking only after consent.
Optimize covers 3 websites, your own or client sites, with unlimited tests, versions and tracked pages on each. The Bundle covers the whole family on the same terms.
Support is included, along with the full in-plugin training and a Diagnostics screen that gives our team everything they need in one click. Every screen links to the support desk.
Optimize on its own is coming soon at $97 a year. The Bundle gets it to you the day it ships.
P.S. The price is going up soon. Lock in the Bundle now and it renews at $197 a year. Once the price moves, renewals are $497 a year for new customers.
P.P.S. You are protected either way. 30 days, money back, on Optimize and on the Bundle. Install it, run a real test on a real page, open the heatmaps, watch a replay.
P.P.P.S. Imagine opening the report in two weeks and reading, in plain English, which of your headlines makes more money per visitor, how sure it is, and what to test next. Then doing it again on the next page. That is what compounding looks like on a website. Get the Bundle and you are first in line →
Bundle: $397 year one, then $197 a year
Get The Bundle →Optimize alone: coming soon