What is WP Conversion Tracker?
WP Conversion Tracker is a self-hosted link tracker for WordPress. It records clicks, leads, sales, and revenue on your own server — no third-party tracking service required. You own all your data.
The 4-Step Tracking Flow
Create a tracking link — e.g. my-offer
Send traffic to that link — this stores a click ID in a cookie and appends ?wct_click_id=123 to the destination URL
Fire a lead or sale pixel on your thank-you / confirmation page (or use a server-to-server postback)
Review the stats in the Dashboard, Links tab, or per-link Stats page
✅ Quick Test: Create a link, click it in a private/incognito browser window, then load a page containing the lead pixel snippet. Check the Dashboard to see the lead recorded.
Key Concepts
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| Term | | Meaning |
|
| Click ID | | A unique number assigned to each click. This is the glue that connects a click to its conversion. |
| Lead (Conversion A) | | A conversion with zero revenue — e.g. an opt-in, signup, or free trial. |
| Sale (Conversion B) | | A conversion with revenue greater than zero — e.g. a purchase. |
| Postback | | A server-to-server callback that sends click_id and amount from a payment platform back to your site. |
| Pixel | | A small JavaScript or image snippet placed on a page that fires a tracking request in the visitor's browser. |
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