Use postback URLs when the conversion happens on a third-party platform (WarriorPlus, JVZoo, ClickBank, Stripe, ThriveCart, SamCart, etc.) that sends the data server-to-server.
Your Postback URL
How Postbacks Work
Visitor clicks your tracking link and gets a wct_click_id
The wct_click_id is appended to the destination URL automatically
Your checkout or payment platform stores that click ID value
On successful purchase, the platform fires the postback URL with click_id and amount
WP Conversion Tracker matches it to the original click and records the sale + revenue
Critical Rule: The click_id value must be the original wct_click_id created when the visitor clicked your tracking link. Do NOT substitute an order ID, receipt ID, or transaction ID. The postback must send back the exact same click ID that was originally passed.
Platform Setup Tips
WarriorPlus: Use the IPN Webhook URL. WarriorPlus sends data via POST. See the W+ Connect add-on for auto-generated URLs.
JVZoo: Paste the postback URL in your product's JVZIPN settings. Replace {amount} with %ctransamount%.
ClickBank: Use the Instant Notification URL in your account settings. Replace tokens accordingly.
Stripe / ThriveCart / SamCart: Use webhooks — configure them to send the click ID and amount to your postback URL.
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