Vault Brain is a band of tiles across the top of the Audience Vault People tab. It groups your people into segments, worked out from their purchases and visits, and each tile shows how many people are in it. Click a tile to filter the People list to that segment. Everything is calculated from your own data inside WordPress, with no outside service involved.
The Segments:
- 🐋 Whales. People who have spent $2,000 or more in total.
- 🏆 Champions. Buyers who are among your most recent and most frequent and have spent $500 or more.
- 💎 Big Spenders. People who have spent $1,000 or more across all purchases.
- 💙 Loyal. People with five or more purchases who are still active.
- ✨ New Customers. Recent buyers with only a few purchases so far.
- 🔥 Hot Leads. Identified people with no purchase yet who have made three or more clicks and were seen in the last 7 days.
- 🚨 Can't Lose. People who spent $500 or more but have not been seen for 90 days or more. These are worth winning back.
- ⚠️ At Risk. Frequent buyers who have been gone for 60 days or more.
- 💤 Lost. Buyers who have been gone for more than 365 days.
- ⏸️ Lapsed. Buyers with no activity for more than 365 days.
- 🔴 High Churn. Repeat buyers who have spent $100 or more and are three times overdue for their next purchase, given how often they normally buy.
- 🟠 Churning. Repeat buyers who are one and a half times overdue or more.
- 👻 Resurrected. Buyers who were gone for 60 days or more and came back in the last 48 hours.
More Detail In The List:
The People list adds a Brain column with each person's segment badges, plus AOV for average order value, Mom. for momentum, which compares sales in the last 30 days with the 30 days before, Dormant for days since their last visit, and a Churn indicator. All of them can be used to sort the list.
Keeping It Fresh:
The segments refresh in the background every hour and about every five minutes when you load the People tab. The Refresh now button updates them immediately.
Putting It To Work:
Email your Can't Lose and At Risk people first, since they are already customers. Thank your Champions and Whales personally. Watch Hot Leads, because they are known contacts who keep clicking and have not yet bought.