There is no single correct way to track conversions. The right method depends on where money actually changes hands. Work out your scenario first, then set up only that method.
If You Sell On WarriorPlus:
Use the W+ Notification URL, which is a server to server IPN. Do not use a sale pixel. WarriorPlus fires the IPN from its own servers, so it is never affected by the buyer's browser.
If You Sell On JVZoo:
Use the JVZIPN URL, which is also server to server. Same reasoning as WarriorPlus.
If You Sell On ClickBank, Stripe, ThriveCart, SamCart Or A Custom Cart:
Use a server postback URL, or where the platform only sends JSON webhooks, use the HTML sale pixel on your own thank you page.
If You Are Tracking Opt Ins Or Leads:
Use the lead pixel on the thank you page. Opt ins have no marketplace IPN equivalent, so the browser pixel is genuinely the only option here.
If The Whole Funnel Is On One WordPress Site:
Use the simple one line image pixel. Because the cookie is shared on the same domain, no JavaScript is needed at all.
Why Marketplace Sales Must Not Use Pixels:
This is the single most expensive mistake people make. If you sell on WarriorPlus or JVZoo, use the Notification URL or JVZIPN URL, never a sale pixel. Pixels miss real sales because:
- Ad blockers block the pixel request, which is very common in the internet marketing niche.
- The buyer closes the tab before the pixel fires, and a few hundred milliseconds is all it takes.
- Mobile Safari and private browsing modes drop cross site pixel pings.
- Visitors with JavaScript disabled, and cached thank you pages, never run the script at all.
The IPN fires from the marketplace's own server the instant the sale completes, so the buyer's browser is irrelevant. Treat pixels as a backup at most.
Where To Get Your URLs And Snippets:
Open the 🎯 Tracking tab. It is organised as Method 1 Postback URL, which is the recommended path, Method 2 HTML Pixel, and Method 3 JavaScript Library, and it carries copy ready setup blocks for ten major platforms plus a test section and a troubleshooting checklist.
The Basic End To End Test:
- Create a tracking link, for example yoursite.com/test-offer.
- Open a private or incognito browser window.
- Click the tracking link. You should land on the destination with ?wct_click_id=123 in the address bar.
- Load a test page carrying the lead or sale pixel, keeping wct_click_id in the URL.
- Refresh the Dashboard or the Links tab, and the lead or sale should be there.
The Rule That Catches Everyone:
If you open the thank you page directly without clicking a tracking link first, nothing is attributed, because no click ID exists to attach the conversion to. Always click the tracking link first when testing.