🏷️ Tagging Affiliate Buyers In Your Email App

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You promote an affiliate offer to your email list and want everyone who buys to be tagged in your email app, so they get your bonus or stop receiving the promotion. WP Conversion Tracker, the Audience Vault and WP Sync do this together, with no Make or Zapier in between.

What you need:

  • WP Conversion Tracker 3.574 or newer, with the Audience Vault add on.
  • WP Sync with the Connect Pack (1.0.82 or newer), connected to your email app, for example Kit or AWeber.
  • The sale reaching the tracker. For WarriorPlus set up the Affiliate Pixel in Marketplace Connect; for JVZoo use JVZoo Connect.

Step 1, the link in your email:

Use your tracking link with the subscriber's email in it. Either put it in the Sub-ID spot, yoursite.com/your-slug/{subscriber email}, or add it as a parameter, yoursite.com/your-slug?email={subscriber email}. Use your email app's own merge tag for the address. Kit users can skip the merge tag altogether: with Kit's Add subscriber_id parameter in email links setting on, the Audience Vault recognises the subscriber from Kit's ck_subscriber_id.

Step 2, the link settings:

Leave Forward Sub-ID to Destination URL set to Off on WarriorPlus links. The tracker already passes its own click ID to WarriorPlus, and that is how the sale comes back to this click.

Step 3, the sync:

In WP Sync create a sync with WP Conversion Tracker as the source and Attached links, on Sale or Lead as the list. Add your email app as the destination with the action Add tag and type the tag, for example bought-skribbly. You can also use {sub_id} as the tag name if you put a tag in the link's Sub-ID instead of an email.

Step 4, attach it:

Open the link in the tracker and tick that sync in the Send to WP Sync box.

What happens:

A subscriber clicks, the tracker records the click with who they are, and sends them on to the offer carrying its click ID. When they buy, the sale comes back on that click, WP Sync finds the person and applies the tag in your email app. A repeated sale notification never tags twice.

Checking it worked:

The sale shows on the Conversions tab with the buyer's email, and the person shows in the Audience Vault. If the sale is there but no tag was added, open WP Sync's Activity Log, which says what happened at each step. Note that the affiliate network's own stats only ever show the tracker's click ID, never your subscribers' emails.

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