The Dashboard tells you how the site is doing. The per link Stats page tells you how one link is doing, and it is where most real analysis happens.
Opening It:
Go to the 🔗 Links tab and click 📊 Stats on any row. The page header shows the link's slug so you always know which link you are looking at.
What Is On The Page:
- A row of KPI cards: Total Clicks, Unique Clicks, Leads, Sales, Refunds, Refund Rate, Gross Revenue, Net Earnings, Sales Conv., Opt-in Conv., EPC and Avg Sale. Sales Conv. is paid sales as a percentage of unique clicks, Opt-in Conv. is leads as a percentage of unique clicks, and EPC is gross revenue per unique click.
- Click Trends, the daily click volume for this link.
- Revenue Trends, the daily revenue for this link.
- Devices, the split of devices that clicked.
- Countries, the geographic distribution for this link specifically.
- Top Referrers, which sites sent the traffic.
- Clicks by Hour, so you can see when your audience is actually active.
- 📊 Sub ID Breakdown, a full table of every Sub-ID on this link with clicks, conversions, revenue, conversion rate and EPC. Email addresses used as Sub-IDs are summed into one Email subscribers row, so they never bury your real sources; click Show who clicked under it to see the people, buyers first.
- Conversions, the leads and sales recorded against this link. It is the same table as the Conversions tab, with a search box for email, product, IP and Sub ID, a type filter and a ⚙️ Columns chooser. Extra columns such as Device, Browser, OS, Network, Gateway, Recurring, Refund, Quality, Tier and Click to Sale time are available, a few are hidden by default, and your choice is remembered in your browser.
The Sub ID Breakdown Is The Money Table:
This is where you find out which traffic source is worth scaling. Sort through the EPC column rather than the click column, because the loudest source is often not the profitable one. Clicks with no Sub-ID group into an empty row, which is normal.
Choosing The Date Range:
The range buttons at the top are Today, Yesterday, Last 7 Days, Last 30 Days, This Year, All Time and Custom. The page opens on Last 30 Days with the Area style, and you can switch the charts between Area, Line, Bar, Sales Trend and Hourly.
Saving A PDF Report:
The 📄 Save as PDF button at the top opens a printable version of the report in a new tab, honouring the date range you currently have selected. It includes the KPIs, click and revenue trends, device, country, referrer and clicks by hour breakdowns, the Sub ID breakdown (email subscribers as one total, never their addresses) and a table of the last 50 conversions with buyer emails partly masked. It uses your browser's own print dialogue, so choose Save as PDF as the destination to produce a file. That makes it easy to send a clean report to a client or a JV partner without giving them admin access.
Buttons Added By Pro Tools:
With Pro Tools installed, two more buttons sit beside Save as PDF. View Traffic Quality opens the Traffic Quality report for this link, and Share Live Stats creates a public stats page you can send to a buyer. Both have their own articles.
Resetting One Link:
At the bottom of the page there is a Reset Stats for This Link action. It clears the data for that link only and leaves every other link untouched. Use it when you have finished testing a link and want its live numbers to start clean.