Most tracking problems come down to a handful of causes. Work through the ones that match your symptom.
Links Return 404:
Go to WordPress Settings, then Permalinks, and click Save Changes to flush the rewrite rules. Confirm your permalink structure is not set to Plain, because tracked links cannot work with Plain permalinks.
I Have PrettyLinks Or ThirstyAffiliates Installed, Will WCT Work?
Yes. Set a Slug Prefix in Settings, for example track, and your WCT links live under /track/ while the other plugin keeps its own namespace. The Diagnostics tab detects these plugins and offers a one click fix.
I Created A Link But Nothing Happens When I Visit It:
Open the 🩺 Diagnostics tab. The Database Tables card will tell you if the tables are missing, which is rare but does happen on older MySQL. Click 🔧 Force Re-install Tables Now to rebuild them.
Clicks Are Not Recording:
Check permalinks are not set to Plain, confirm the slug matches exactly because it is case sensitive, and test in an incognito window to rule out page caching.
A Lead Or Sale Is Not Recording:
The visitor must have clicked a tracking link first, otherwise there is no click ID to attach to. Use the recommended pixel snippets that read wct_click_id from the URL, and confirm your thank you page is not stripping URL parameters.
Revenue Shows As Zero:
Your sale tracker must include the amount parameter. For postbacks, confirm the platform is sending the real revenue value rather than zero.
Cross-Domain Tracking Is Not Working:
Use the recommended pixel snippets built on URLSearchParams, not the simple one line image tag. The simple pixel relies on a cookie, and cookies are blocked across domains.
A Postback Returns 200 But Records Nothing:
The click_id must be the original wct_click_id, not an order ID, a receipt ID or a transaction ID. This single mistake accounts for most silent postback failures.
WarriorPlus Sales Are Not Attributing:
Almost always a missing &aff_sub=((aff_sub)) token on the Notification URL. Open W+ Connect, Tracking Setup, copy the URL from there, and paste it back into the product.
Sales Credit The Wrong Link:
This happens with last click attribution when a visitor clicks several of your links. Tick the 🧭 Navigation-only checkbox on internal funnel links, or enable Use first-click as W+ aff_sub in W+ Connect, Security.
Sub-IDs Are Missing On Conversions:
Sub-IDs attach to the click, not the sale. If the wrong click ID reaches the marketplace, you see the wrong Sub-IDs. The fix is the same as the wrong link problem above.
The Click ID Is Lost In A Multi Step Funnel:
The recommended pixel stores the click ID in localStorage, so as long as the final thank you page carries that snippet it will find the stored value even if an intermediate page dropped the parameter.
My Own Clicks Are Being Tracked:
Settings, then 🛡️ IP Blocking, then Block My Own IP.
Sales Always Credit The Wrong Link When I Test Myself:
Your browser is holding 30 day cookies from earlier tests. Use Settings, then 🛠 Tools, then 🍪 Reset Attribution Cookies, or load yoursite.com/?wct_reset_attribution=1 directly.
Do I Need wct-tracking.js?
No. The pixel snippets work on their own. The JavaScript library is an optional convenience wrapper.
The Dashboard Shows The Wrong Timezone:
Settings, then Timezone. Choose WordPress Setting to match your site, or pick a specific timezone.
The Feed Is Not Showing Any Links:
Each link needs a Feed Title and must not be marked Do NOT show in Public Feed. Check both on the link's edit form.
License Activation Failed:
Confirm the server can make outbound HTTPS requests, and check the key and email are correct. If it says max activations reached, deactivate from an old domain first.
Critical Error After Installing An Add On:
The core plugin is too old. Update WP Conversion Tracker first, then activate the add on.
How Do I Re-run The Setup Wizard?
Settings, then 🛠 Tools, then 🪄 Re-run Setup Wizard. It is non destructive and pre fills with your current values.
Do I Need To Enter My IPN Key Twice?
No. The wizard and the add on Security tabs write to the same option, so entering it in either place is enough. The same applies to the JVZIPN Secret Key.