The 📊 Dashboard is the bird's eye view of every tracking link on the site. Stat cards, charts and tables all respond to the same date range control, so you are always comparing like with like.
Stat Cards:
- Total Clicks, across every link.
- Unique Clicks, counted by distinct IP address.
- Total Links, how many tracking links exist.
- Gross Revenue, the total sale value customers paid, with refunds taken off.
- Net Earnings, what you keep after fees and affiliate splits, with refunds taken off.
- Avg Order Value, Gross Revenue divided by paid sales. Free leads are not counted.
- Refunds, how many sales were fully refunded in the range.
- Refund Rate, refunds as a percentage of all sales placed.
- Conversions, leads and sales combined.
- Countries, how many distinct countries were detected.
With Pro Tools installed, three more cards appear: Total Cost, Profit / Loss and ROI.
Charts:
- 📈 Click Trends, daily click volume over the selected range.
- 💰 Revenue Trends, daily revenue over the same range.
- 🏆 Top Performing Links, your most clicked links.
- 🌍 Countries, top countries by click volume.
- 📋 Top Converting Links (Leads).
- 💰 Top Converting Links (Sales).
When marketplace add ons are installed, the Dashboard also shows 🏷️ Your Top Performing Offers (Vendor) and 🤝 Top Performing Affiliate Offers. Pro Tools adds a Cost vs Revenue and Profit / Loss chart.
Hiding What You Do Not Need:
Every card and chart has a small × in its corner. Click it to hide that item. A ⋯ Hidden items menu appears so you can restore items one at a time or choose Show all items. The choice is saved for your own WordPress user, so it does not change what your colleagues see.
Visualisation Style:
The 📊 Visualization Style control switches the trend charts between five views: Area, Line, Bar, Sales Trend and Hourly. The Dashboard opens on Today in the Hourly view, which shows activity by hour of the day. Area is easiest to read for volume over a longer range. Line is better for spotting small day to day movement. Bar is clearest when you are comparing a handful of days rather than a long run. Sales Trend draws a stepped line instead of a smooth curve.
Date Range Selector:
The 📅 Dashboard Range control offers Today, Yesterday, 7 Days, 30 Days, This Year, an all time option labelled Lifetime, and Custom. Choosing Custom reveals a from and to date pair plus an Apply button. Every card, chart and table redraws together.
Recent Activity Tables:
Underneath the charts, 🖱️ Recent Clicks and 💰 Recent Conversions give you the raw feed. Both carry a Sub ID column, so you can see at a glance which traffic source produced the most recent activity without opening a report.
Reading It Day To Day:
Switch to 7 Days with the Area style to see whether volume is holding. Switch to 30 Days when you want to judge a campaign rather than a single send. Use Custom when you need to line the report up with a launch window or a billing period. If a number looks wrong, open the individual link's Stats page, because per link data is where anomalies usually explain themselves.