The 📊 Traffic Quality tab is part of the Pro Tools add on. It reads the clicks that reached your links and shows where they came from, how clean they were and how each group converts. Known bots and blocked IPs are removed before tracking, so they never reach these numbers.
Choosing What To Look At:
Set a Date Range of Last 7 Days, Last 30 Days, Last 90 Days, This Year or All Time, or enter custom From and To dates. You can also type a link slug or name to focus on one link. Apply runs the report and Reset clears it. You can arrive with a link already chosen by clicking the Quality value on the Links tab, or the View Traffic Quality button on a link's Stats page.
The Summary Row:
Total Clicks, Unique Visitors, the Desktop and Mobile split, Clean Clicks as a percentage, Flagged Clicks and Conversion Rate.
Geo Tiers:
Countries are grouped into three tiers. Tier 1 is US, UK, CA, AU, NZ and IE. Tier 2 is other developed countries such as DE, FR, NL, ES, IT, JP and SG. Tier 3 is everywhere else. For each tier you see clicks, share of traffic and conversion rate. The same tiers are used by the Geo Targeting quick picks and by the AI Traffic Analyst, so they always agree. A Countries table goes further, with each country's tier, clicks, share and conversion rate, and a note of how many more countries are not shown.
Click Quality:
A click is Clean when it carries a real browser user agent. It is Flagged when the user agent is empty or does not look like a browser, and the report splits those two cases. It also shows how many clicks were Referred from another page and how many were Direct, with no referrer. Direct is common for email and app traffic and is not counted against you.
Devices, Browsers, OS And Sources:
Further tables show the split by device, browser and operating system. Top Sources lists the referrer domains that sent clicks, each with clicks, share and conversion rate.
Geo Targeting Results:
When your Geo Targeting rules have acted on clicks, a Geo Targeting Results section shows how many were passed through, sent to a country offer, turned away or of unknown country.
How To Use It:
Compare conversion rate by tier and by country before you buy more traffic. A country with plenty of clicks and no conversions is a leak, and a small country that converts well is worth chasing. When you find one, set a Geo Targeting rule on the link.