Audience Vault is a separate paid add on for WP Conversion Tracker. It appears as a 👤 Audience Vault tab inside the WPC Tracker menu once installed, and it requires the core plugin to be active.
What It Does:
WCT tells you that a click converted. Audience Vault tells you who converted, and what else that same person has done on your site. It builds one profile per person, keyed on IP address, and enriches it from conversions, from email opt in forms, from URL parameters in your broadcasts, and from lists you import. When the same email shows up from several devices or networks, the Consolidate tool folds those rows into one profile, and a person's journey follows them across every address they have used.
The Five Sub Tabs:
- 👥 People. The main list, with stat cards for Total Visitors, Identified, Identify Rate, Identified Rev and VIP Visitors, plus Top Countries and Devices cards, the 🧠 Vault Brain segments, filter chips, search and bulk actions.
- 📄 By Page. Performance by link, with clicks, unique visitors, conversions, conversion rate, revenue and last click. View People on any row lists the people who clicked that link, with Identified Only, Anonymous Only and Buyers Only filters.
- 📥 Import. Bring in an existing email list or autoresponder export.
- 🔧 Tools. Backfill, recompute, merge and diagnostic actions.
- ⚙️ Settings. The capture toggles, Kit subscriber recognition and the data wipe.
How People Get Identified:
- From conversions. Every sale or lead upserts a profile, and the identity propagates to other rows sharing the same IP.
- From the email sniffer. Optional front end JavaScript that notices when a visitor types into an email opt in form on your site and identifies them in real time.
- From URL hydration. Append merge tags such as ?email= to the links in your broadcasts and visitors are identified the moment they click. The Tools tab has a 🪄 URL Hydration Link Builder with presets for the common autoresponders.
- From imports. Rows matched by email, and matched to a visitor immediately when the file includes a signup IP.
- From an email used as a link's Sub-ID, for example yoursite.com/your-slug/{subscriber email}. It counts exactly like ?email=.
- From Kit subscriber IDs. Kit can add ck_subscriber_id to every link in its emails (Kit: Settings, Advanced, Add subscriber_id parameter in email links). From version 1.5.11 the Vault asks Kit who that subscriber is in the background, so no click is slowed down, remembers the answer for 30 days and identifies the visitor with no merge tag in the link. It uses the Kit connection WP Sync already has on your site, or a Kit API secret pasted on the Settings tab.
Finding People:
The People tab has quick chips for All, Today, Last 7 Days and Last 30 Days, and filter chips for Everyone, Identified, Anonymous, Buyers, VIP and Has Notes. The search box matches email, name, IP address and notes, and you can narrow the list further by country, device, last seen dates, minimum revenue and minimum clicks. Export CSV downloads the people who match your current filters. Every person shows when they were last seen, and people who came from an import carry an Imported label.
Bulk Actions:
To act on several people at once, tick them in the list, choose Mark VIP, Remove VIP or Delete from the Bulk action menu and click Apply. The confirmation names the action and how many people it applies to. Deleting removes people from the Vault only, and your WCT clicks and conversions are not touched.
Country For Every Visitor:
Every visitor shows a country, including people picked up from a page visit, your tracking snippet or an opt in form. The country comes from your CDN when it is available, and visitors already in your Vault are filled in automatically in the background. The ↻ Refresh now button refreshes the totals and the Vault Brain segments, adds any missing countries and tells you how many it added.
Importing A List:
The 📥 Import Your Audience screen accepts any CSV, including AWeber, GetResponse, Mailchimp and ConvertKit exports. Only the email column is required. Upload the file, map your columns to the vault fields, and run the import. Rows with a signup IP are matched to a visitor straight away, and the rest are matched the next time that person clicks a tracked link or buys.
The Tools You Will Actually Use:
- 🔄 Identity Backfill. Walks every click already in your WCT database and identifies prior anonymous visits by IP. This is the run once moment where existing data turns into a named audience. It is safe to re-run.
- 📊 Recompute Aggregates. Refreshes the per visitor totals.
- 🧬 Merge Duplicate Visitors. Folds duplicate rows together, with a live progress bar.
- 🔗 Consolidate Cross-Device Identities. Folds every set of rows that share the same email into one profile, so a buyer who purchased from home, a phone and an office appears once with their whole history. It permanently removes the duplicate person rows, so take a database backup first. Your WCT click and conversion data is never touched, and it is safe to re-run.
- 🪄 URL Hydration Link Builder. Pick a tracked link and your autoresponder and copy a ready made link with the merge tags in place. It covers AWeber (legacy broadcasts and the new editor), Beehiiv, GetResponse, ActiveCampaign, Mailchimp, Kit (ConvertKit), Drip, GoHighLevel, Keap, Sendiio, MailerLite, SendFox and Systeme.io, plus a Custom option. Beehiiv has no first name or last name tag, so its link carries the email only.
- 🏥 Heartbeat Diagnostic. Runs a live write path test and reports pass or fail per check, which is the fastest way to prove capture is working.
- 📡 Universal Tracking Snippet. A script tag you can paste into the head of any page anywhere, including non WordPress pages, so visits on other platforms still land in the vault.
Settings Worth Knowing:
The email sniffer, URL hydration and Kit subscriber recognition are on by default. Kit recognition only works once a Kit key is available, from WP Sync or the Settings tab, and it needs URL hydration on. High-Traffic Mode is off by default and skips passive page view capture on non tracked pages, which is the setting to enable if a large email blast puts your database under strain. Tracked link clicks, the sniffer and URL hydration all keep working when it is on.
Reports:
Each visitor has a detail screen with editable identity fields, including email, name, phone or WhatsApp and Facebook user ID, searchable notes, a VIP button and a sortable journey table of every recorded event across every address the person has used. A 📄 PDF Report button opens a printable customer journey report that you save through the browser print dialogue. The People list also exports to CSV.
One Caution:
The ⚙️ Settings tab has a data wipe that clears all visitor data and requires you to type a confirmation word. It affects the vault only and leaves your WCT clicks and conversions untouched, but it cannot be undone.