Brand brief:
A short profile covering who you are, who you serve, how you talk, and what you sell. It can be filled in by hand, or the theme can be pointed at an existing page of your site to read and draft it from. Every AI feature in the theme, from drafting a post to writing SEO fields, writes from this brief.
Your offers:
A list of the products and links the AI is allowed to mention, so any call to action it writes points at a real page rather than a made-up one.
Generic tells banned:
The prompts explicitly ban the common phrasing that flags a post as obviously AI-written, and feed the AI real post URLs so any internal links it creates are genuine, not invented.