The plugin's 96 funnels need their associated files (HTML pages, PDF reports, cover images) to be downloaded and stored on your server. The Asset Manager tab handles this.
Go to the Assets tab.
If assets are not yet installed, you will see a Download All Assets button.
Click it and wait for the download to complete. This downloads all 96 funnel folders from the server.
A progress indicator shows the download status. This may take several minutes depending on your server speed.
Tip: If the download stalls or times out, try refreshing the page and clicking Download All Assets again. The plugin will skip funnels that are already downloaded and resume from where it left off.