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EPC (Earnings Per Click) shows the revenue generated per hop of traffic. It's the single best metric for comparing affiliate performance at different traffic scales.
Two Directions
Recv EPC = Revenue Received ÷ Hops Received — what THEY earn per click they send you
Sent EPC = Revenue Sent ÷ Hops Sent — what YOU earn per click you send them
Where EPC Appears
Partners list — dedicated EPC column, sortable, bold green when ≥ $1.00
Partner Edit reciprocity table — both directions
PDF reports — Key Statistics cards for both directions
PDF More Charts — EPC comparison chart
AI Brain tables — EPC column
What's A Good EPC?
< $0.50 — Below average
$0.50 - $1.00 — Decent
$1.00 - $2.00 — Good
$2.00+ — Excellent, top-tier offer
Pro move: When pitching affiliates, lead with your Recv EPC from top performers. "My top affiliates are earning $2.14 EPC on this offer" is a massive hook.
Related:
Partners → PDF Reports →