Audiences tab, "Ad network tags on every page". Each network's own tag tells it "this person visited your site", which is what website visitor audiences are built from.
- Google tag: read from your own Google Ads account (Google section below the card), so it always matches.
- Meta Pixel, TikTok Pixel, Reddit Pixel and Snap Pixel: use the pixel already saved for that network, or type another.
- LinkedIn Insight Tag and Pinterest Tag: type the id (Campaign Manager, Insight Tag; Pinterest Ads Manager, Conversions, Pinterest Tag).
Tick the networks you advertise on and save. If Google Tag Manager or another plugin already loads one of these tags, leave that one unticked so it does not load twice.
Cookie consent: with ResultsAiX Consent on your site, every tag waits until the visitor allows marketing cookies and never runs for visitors who say no. With another consent manager that speaks the WordPress Consent API, the tags wait for marketing consent too. With no consent manager, the tags run for everyone, and the card says so.
Leads and sales still go to each network server to server, so nothing is counted twice.