On a campaign with Facebook or Instagram, "Create it in Meta Ads Manager":
- Daily budget, countries, age range.
- Advantage+ audience on or off. With it on, Meta may reach beyond your targeting; with it off, your targeting is a hard limit.
- Placements: Advantage+ (Meta chooses) or Facebook and Instagram feeds, stories and reels.
- Special ad category for credit, employment or housing ads (Meta's rule).
- Your audiences: for each list, Only them or Keep out. Keep out is always honoured; Only them is where Meta starts when Advantage+ audience is on.
- Start from people like your buyers (a lookalike), and keep your buyers out.
- Send clicks through your WP Conversion Tracker link, if you use it.
- Tick which ads to include. Each needs a picture.
Meta checks everything first. Leads and Sales campaigns optimise for your pixel's Lead or Purchase event; Traffic for landing page views (link clicks without a pixel); Engagement for likes, comments and shares on the ad; Awareness for reach. Everything is created paused, and if Meta refuses any part, everything already made is removed again so nothing half-built is left. Pressing Create again makes a second copy, and ADs reminds you before it does.
Run it from here: once created, the campaign screen reads the campaign from Meta and shows whether it is on or paused and its daily budget. Switch it on (ADs asks first, because that starts spending, and switches on the campaign, its ad set and its ads), pause it, or change the daily budget, without opening Ads Manager.