Facebook & Instagram tab, step 4.
Website visitors (retargeting): with the Meta Pixel on every page, press Make these audiences on Meta. "ResultsAiX: all website visitors" and "ResultsAiX: visitors who did not buy" are filled by your pixel, including the last 180 days it already saw (Meta's longest).
Your subscribers and customers, kept fresh every day:
- All buyers.
- Leads who have not bought.
- Everyone on my lists.
- Mailer active subscribers (when the Mailer is on your site).
- With Audience Vault: Vault Champions, Big Spenders, Loyal customers, New Customers, Hot Leads, Can't Lose, At Risk, Lost and Lapsed, all buyers, and leads who never bought.
Anyone who unsubscribed from your emails is never sent. Meta asks you to accept its Custom Audience terms once per ad account; the link is on the screen.
Lookalikes: once Meta has matched at least 100 people on a list, make a lookalike of it for one country, closest 1% or wider 5%. Any customer list you sent can be the start, and Vault Champions or Big Spenders make the strongest lookalikes because they are your best buyers.
Use them in any Meta campaign: Only them, Keep out, or start from people like your buyers.