Audiences tab, Google section:
- The Google tag on every page: press Get my tag from Google Ads, tick Put the Google tag on every page, save. For pages that are not part of this WordPress, copy the snippet shown into their head.
- Website visitors in Google Ads: press Make these lists in Google Ads. ADs makes "ResultsAiX ADs: all website visitors" (anyone who visited any page in the last 540 days) and "ResultsAiX ADs: visitors who did not buy" (visited but never reached a thank-you page). They are filled from the past 30 days too.
Google shows ads to a list once it has at least 100 people. Use the lists on any Google Search campaign: Watch, Only them, or Keep out.
In a campaign's audience boxes, each list shows what it is waiting for: "Not made yet (Audiences tab)" means make it first; "Sent: Google is still making it" means Google collected your daily file in the last day and a half; "Not in Google Ads yet: 1 step left (Audiences tab)" means Google collects the file but no list was ever made from it in your Google Ads account, and the Audiences tab shows the exact step; "Google refused it (Audiences tab says why)" means Google said no, with its reason on the Audiences tab. A list Google made from the daily file is found by its name, so keep the names ADs gives them (they start with "ResultsAiX ADs:").