On a campaign for any of these networks, "Create it on your other networks (paused)" has a box per connected network:
- Daily budget (in that ad account's currency).
- Countries.
- Your audiences: Only them or Keep out, for each list made on that network.
- The ads to include. Each needs a picture.
These are made as traffic campaigns (clicks to your page), because a brand-new tag has no leads to learn from yet. Once the network shows leads or sales from its tag, switch the goal to conversions in its ads manager.
Save these settings shows anything still needed. Create on (network) (paused) asks first, then creates everything paused and gives you a link to open it. Pressing it again makes a second copy, and ADs reminds you first; both copies still count in your results.
What each network gets:
- LinkedIn: a campaign group, a Sponsored Content campaign and one single-image ad per ad, from your company page.
- Pinterest: a campaign, an ad group, and one pin plus ad per ad, saved to your board.
- Snapchat: a campaign, an ad squad, and one web view ad per ad from your public profile (minimum budget 5 a day).
- Reddit: a campaign, an ad group (with your Reddit Pixel, which Reddit requires) and one ad per ad, posted from your Reddit profile with your picture. Reddit reviews new ads, which can take up to two business days.
- TikTok: "Prepare on TikTok (you add the video)" makes a campaign and an ad group, with your pictures uploaded to the ad account. TikTok shows picture-only ads on its partner apps, not on TikTok itself, so add the ad there as a video or a carousel with music, then switch it on.
Links carry paid tags and a campaign tag, so Results, the Dashboard and Autopilot count each network's clicks, leads and sales against the right campaign. If a network refuses a step, you see its words, and what was already made is removed again on TikTok, Pinterest, Reddit and Snapchat. LinkedIn does not allow that, so there it stays paused, named after the campaign, for you to delete.