Autopilot checks Google, Meta and the other networks every morning against the sales that really happened on your site:
- Campaigns spending with no sales: pause them (one click pauses on Google and Meta; for the other networks it tells you to pause it in that network's ads manager).
- Winners worth more budget.
- Tracking that stopped working.
- Conversions a network keeps refusing.
- Big gaps between what a network claims and what really happened.
Set your target cost per sale (empty means your average sale value over the last 90 days) and choose to get one email a day when there is something new. Autopilot never changes anything by itself.