ADs works on its own. When other ResultsAiX plugins are on the same site, it reads what they already store. The Dashboard's "What I found on your site" lists each one, how many records, whether it is in use, and the button that puts it to work.
WP Conversion Tracker:
- ADs makes one short tracking link per network for a campaign, in a "ResultsAiX ADs" folder, with the right tags on it, and shows each link's clicks, leads and sales on the campaign screen.
- Ad click ids (gclid, fbclid, ttclid and the rest) are kept through the tracker's redirect, so a sale through a tracking link is still traced to its ad. Settings, Ad click tracking can do this for every tracking link, not only the ones ADs made.
- Facebook and Instagram campaigns can send clicks through your tracking link.
- On a site where WP Conversion Tracker is the only place sales are recorded, ADs reads its sales too. Where Funnels, Membership, the Mailer or WooCommerce record sales, it does not, so no sale is counted twice.
Audience Vault (the WP Conversion Tracker add-on): every Vault segment, from Champions and Big Spenders to At Risk and Can't Lose, becomes a customer list for Google, Meta and the other networks, and the start of a lookalike. See "Audience Vault: Your Best Customers As Ad Audiences".
ResultsAiX Mailer:
- New subscribers who opted in are leads traced to the ad that brought them (people imported by CSV or sync are not counted as leads).
- The Mailer's sales ledger gives ADs your sales; commissions on other people's products and refunds are left out.
- "Mailer active subscribers" goes to Google, Meta and the other networks as an audience. Anyone who unsubscribed, bounced or complained is never sent, and is removed from lists already sent.
WP Sync: WP Sync moves your leads and sales to your autoresponders and services; ADs sends them to the ad networks. If both send sales to Meta, they use the same event ids, so Meta counts each sale once (the Facebook & Instagram tab says so). Leads WP Sync puts into the Mailer become Mailer subscribers, and from there ADs audiences.
Pulse: Pulse records which pages people read before they buy. The "Ask your ads" analyst reads it to tell you which pages and paths turn visitors into buyers. Pulse data is never sent to an ad network.
Also read:
- Funnels and Membership orders, WooCommerce: sales traced to ads and sent back to the networks; buyers as audiences.
- Funnels opt-ins and Webinar registrants: leads traced to ads and sent back as conversions.
- Optimize sessions: which pages people read, for the analyst.
- Survey answers, Support conversations and Testimonials: your customers' own words for ad angles, objections and negative keywords. Only approved testimonials with consent are used.