The New Campaign screen opens with a template gallery before the blank type grid, because starting from something is always faster than starting from nothing.
The 13 templates, in three groups:
- Grow your list: Newsletter Sticky Bar, Exit Intent Lead Magnet, Two Step Yes / No Offer, Slide In Email Capture, Welcome Mat Opt-In and Content Upgrade Locker
- Promote an offer: Flash Sale Countdown, Free Shipping Bar, Coupon Reveal Bar, Three Plan Split Bar and Chat Bubble Offer
- Notices and legal: Cookie Consent Bar and Announcement Ticker
Pick one and you land in the builder with the type, copy, colours, trigger and frequency already set. Everything is editable, so a template is a starting point, never a cage.
Exporting a campaign:
Every row in the Campaigns list has an Export button. It downloads a single JSON file containing the campaign name and its full configuration.
Site specific things are stripped on the way out. The autoresponder connection and the chosen list ID are cleared, and the campaign ID, status, statistics and leads are left behind entirely. Only the design travels, which is exactly what you want when moving a campaign between sites.
Importing a campaign:
The Campaigns list has an Import button. Open it and either choose the .json file you exported or paste the file contents into the box, then click Import Campaign.
The imported campaign arrives as a draft with (imported) appended to its name, so you can review it, reconnect it to your own autoresponder and publish it when you are ready. The import is sanitised against the plugin's own default shape, so an edited or malformed file cannot smuggle unexpected settings through.
This is also how done for you campaign packs are delivered. Import the file, adjust the copy and the link, publish.
The Copy button on the Campaigns list does the same job within one site, which is the quickest way to test a second headline against the first.