The Two Step Yes / No popup is a popup family type that splits the ask into two moves. Step one is a question with two buttons. Step two, the form, only appears to the people who clicked yes.
Why it converts better than a plain form:
Saying yes is a tiny commitment that costs nothing. Once somebody has clicked Yes, I want the discount, handing over an email feels like the natural next step rather than a cold request from a stranger. The people who click no were never going to fill in the form anyway, and they leave without friction.
Setting it up:
- Create a new campaign and choose Two Step Yes / No from the Popups group, or start from the Two Step Yes / No Offer template.
- On the Content tab write the headline as a question. Want 20% off your first order? works better than Join our newsletter.
- Set the Yes button and No button text. Make the yes button describe the reward and the no button describe the cost of declining.
- On the Opt-in tab switch on the form and choose your fields and autoresponder.
- Choose a trigger. Scroll depth around 45 percent and exit intent both work well for this format.
Writing the two buttons:
The yes button should restate the benefit, for example Yes, I want the discount. The no button can gently name what they are turning down, for example No, I will pay full price. Keep it light. The aim is a smile, not a guilt trip.
The Entry Gate type uses the same two button pattern for a different job: an age or entry confirmation shown before the page can be used, with an Enter button and a Leave button set on the Content tab.