The plugin ZIP contains the code and the funnel registry. The actual report files are downloaded separately from the asset server, using your licence key as the access credential.
Where the files go:
Everything lands in wp-content/uploads/fcreports-assets/funnels/, with one folder per funnel named after its slug. The plugin also uses wp-content/uploads/fcreports-assets/rebranded/ for PDFs you have run through the rebrander, and writes its log to wp-content/uploads/fcreports-assets/plugin-debug.log.
What is in a funnel folder:
- index.html, the opt-in page
- download.html, the thank you and download page
- download.pdf, the free report itself
- box.png, the cover artwork used on the pages and in listings
- share.png, the 1200 by 630 social share image used in the Open Graph tags
- privacy.html, terms.html and disclaimer.html, the legal pages linked in the funnel footer
- supporting images used by the pages
Downloading the assets:
- Open the Assets tab.
- Click Download All Assets.
- The plugin fetches one ZIP per unlocked niche and extracts each into the funnels folder.
- A progress indicator shows the status while it works.
Why one ZIP per niche?
The single all in one archive is far too large for most shared hosting to download inside a PHP timeout. Fetching a per niche ZIP keeps each request small enough to succeed. If your key unlocks all niches, the plugin loops through all 8 automatically.
A funnel counts as installed only when index.html, download.html and download.pdf are all present. That triple check exists because a folder with only the opt-in page and the PDF used to report itself as installed and then 404 the moment a visitor actually opted in.
Rerunning and repairing:
Running the download again is safe. Use it if files were deleted, a transfer was interrupted, or a category is showing as incomplete. The Assets tab also has a scan action that walks the uploads folder and recounts what is actually present, which is what you want after uploading files manually.
Manual upload by FTP:
If your host blocks the download or times out, you can upload the extracted funnel folders yourself. Each funnel folder must sit directly inside wp-content/uploads/fcreports-assets/funnels/, for example .../funnels/BeautyMicroneedlingGuide/. Then run the scan so the plugin picks them up.
Do not rename files inside a funnel folder. The plugin looks for exact filenames, and a renamed file means a broken funnel.