Every survey is built from the same rows whether AI wrote them or you did.
- Add question adds a row. Pick its type from the dropdown, type the question text, and add answer options where the type needs them.
- Reorder with the up and down buttons. Visitors always see them in this order.
- Required means the visitor cannot move past the question without answering it. Use it sparingly, because every required question costs completions.
- The remove button deletes a question, or an individual answer option.
The five steps:
The builder walks you through five steps, shown along the top: Create, Questions, Opt-ins and Routing, Thank-you and Look, and Publish and Share. Use Next and Back, or click any step. Every time you move to another step the survey saves itself and a small Saved message tells you so, which means a half built survey is never lost. Save survey saves at any point, and Preview shows exactly what visitors will see, unsaved changes included. The page maker, embed snippet and report buttons on the last step appear once the survey has been saved.
Rules enforced when you save:
Two rules mean a broken survey can never reach a visitor. A question with no text is dropped, and a multiple choice or checkbox question needs at least two options or it is dropped too. A save that would somehow arrive empty for a survey that already has questions is treated as a bad submit, and your existing questions are kept.
Survey details:
- Title is for you, in your admin lists. Visitors never see it, so name it something you will recognise in six months.
- Status is Draft, meaning invisible, Active, meaning collecting, or Closed, meaning stopped. A survey needs at least one question before it can be activated.
- Goal is what you want to learn. Worth filling in even when you build by hand, because the AI analysis reads it later to judge what matters.
Duplicating and deleting:
On the Surveys list, Clone copies a survey's questions and settings into a new Draft with (copy) after its title, which is the fastest way to run a second version or A/B two wordings. Delete removes the survey and all of its responses, and asks you to confirm first.