Your zero result searches are people who wanted something and found nothing. Often the content exists under a different name. This tool finds those cases for you.
How it works:
- Go to AI Tools and click Suggest synonyms from my failed searches.
- PRO sends your recent zero result searches together with your real page titles.
- It comes back with synonym groups that would connect the two.
What you get:
A list of comma separated groups, one per line, in exactly the format the Synonyms box expects. For example, if visitors search for fees and your page is called Pricing, it will suggest a group joining them.
Applying them:
Click Copy all, open the Rules screen, and paste them into the Synonyms box. Review them first: only keep the groups that make sense for your site. Then click Save Rules.
It only suggests real matches:
The tool is told to propose a group only where your site clearly has matching content, so it should not invent connections to pages you do not have.
When to run it:
Once you have a few weeks of search data. The more failed searches it can see, the better its suggestions.