Core Insights shows you what people search for. Insights PRO shows you how well those searches are working.
The four headline numbers:
Searches, click-through rate, searches that found nothing, and how many different terms were used, each for the last 7 days, each with an arrow comparing it to the 7 days before. That comparison is what turns a number into a signal.
The performance table:
Every search term from the last 30 days with its searches, clicks and click rate, plus a health tag:
- Performing: a healthy click rate, leave it alone
- Low click rate: people search for it and do not click. The results exist but nothing tempts them
- No results: nothing was found at all
- Normal: nothing to see
What to do about each tag:
A Low click rate term usually means your titles and descriptions are not selling the page. Write a better search description on the Search Listings screen, or pin the right page with a promoted result. A No results term needs new content, a synonym, or a promoted result.
Exporting:
Download a CSV of the last 30 days or the last 12 months. It contains the search term, searches, clicks, click rate and result count, ready for a spreadsheet.
Your history:
Your search history is kept in full, so the longer you run the plugin the more meaningful your trends become.