A promoted result pins one of your pages. An offer goes further: it shows a proper marketing card with an image, a headline, a description and a button, right above every other result.
Create an offer:
- Go to Offers and click Add an offer.
- Fill in the trigger words, comma separated. The offer appears whenever a search contains any of them.
- Write the eyebrow, headline, description and button text.
- Paste the button link and choose an image.
- Optionally set an accent colour so the card matches the offer's branding.
- Click Save Offers.
A worked example:
- Trigger words: traffic, visitors, seo
- Eyebrow: Recommended
- Headline: The Traffic Accelerator
- Description: A six week program to master traffic that scales.
- Button: See the program
Now anyone searching for anything about traffic sees your program first.
Running an offer only during a launch:
Set a start date, an end date, or both. Outside that window the offer simply does not appear, so you can set a launch up in advance and forget it.
Only live offers show:
An offer is skipped if it is switched off, has no headline, has no button link, or is outside its date window. The first offer whose trigger matches is the one shown.
Measuring it:
Each offer shows how many times it has been seen, how many times it was clicked, and the resulting click rate. Impressions are counted once per visitor per search rather than once per keystroke, so the numbers are honest.