Any offer can carry a second version, so you can find the wording that actually earns rather than the wording you liked best.
Setting it up:
- Open the offer on the Offers screen.
- Expand Split test a second version.
- Tick Show version A and version B evenly.
- Fill in Headline B, and optionally a different Button text B and Button link B.
- Save.
What visitors see:
Roughly half see version A and half see version B. Which version a visitor gets is fixed for their search, so the card never flips between versions while they are typing, and the click that follows is always credited to the version they actually saw.
Reading the result:
Under the split test section you get the clicks and impressions for each version, with a click rate for both. Let it run until each version has a decent number of impressions before you judge it. A handful of clicks is noise.
Acting on it:
When one version clearly wins, copy its wording into the main fields, untick the split test, and save. Then start a new test against your new winner.