Your searches that found nothing are people who wanted something. Often you have the content under a different name. This tool finds those cases for you and writes the synonym groups to fix them.
Where to find it:
Open AiX Search, then AI Tools, and scroll to AI Synonym Suggestions.
How it works:
- Click Suggest synonyms from my failed searches.
- The plugin sends your searches that found nothing over the last 90 days, up to 40 of them, together with your page titles.
- It comes back with up to 12 synonym groups that would connect the two.
What you get:
A box of comma separated groups, one per line, in lower case, in exactly the format the Synonyms box expects. For example, if visitors search for fees and your page is called Pricing, it suggests a group joining fees and pricing.
The tool is told to suggest a group only where your site clearly has matching content, so it does not invent links to pages you do not have.
Applying them:
- Click Copy all.
- Open Settings and click Rules.
- Paste the groups into the Synonyms box.
- Delete any group that does not fit your site.
- Click Save Rules.
When to run it:
Once you have a few weeks of searches. The more failed searches it can see, the better the suggestions. If no failed searches are recorded yet, it says so.
A real example:
The Home Bakery Club's failed searches include pizza dough, bake along, panettone and air fryer, next to page titles such as Live Bake-Along Calendar. Because the tool only suggests groups where matching content clearly exists, a run like this points at the bake-along calendar and leaves pizza dough alone, as the club has no pizza content yet. The owner reviews each suggested group before pasting it, keeping the ones that fit.
Tips:
- Keep groups tight. See Synonyms: Teaching Search Different Words.
- Searches the tool cannot match are your content plan. See Zero-Result Searches: Your Content Roadmap.
- Each run shows as synonyms in AI Usage.