🧪 Split Testing Your Offers

Any offer can carry a second version. Split testing shows you which wording actually earns clicks, rather than the wording you happen to like best.

Where to find it:

Open AiX Search, then Offers. Each offer has a Split test a second version section at the bottom of its card.

Setting it up:

1. Open Split test a second version on the offer.
2. Tick Show version A and version B evenly.
3. Fill in Headline B. The test only runs when Headline B has text.
4. Optionally fill in Button text B and Button link B. Left empty, version B uses the main button text and link.
5. Click Save Offers.

Version A is the offer's main fields. Version B swaps in your B headline, and your B button text and link when you set them. The image, eyebrow and description stay the same for both.

How visitors are split:

Each search phrase is given version A or version B, close to half and half across all the different searches people make. The same phrase always shows the same version, so the card never flips while someone is typing, and the click is always credited to the version they saw.

Reading the result:

With the test on, a line under the B fields shows each version's clicks out of its views and its click rate, for example A: 37/412 clicks (9%) and B: 58/399 clicks (15%). The line beside the offer's name shows the two added together.

Let it run until each version has a few hundred views before you judge it. A handful of clicks is too few to tell.

What to test first:

• The headline: a benefit, such as Bake Your Best Sourdough Yet, against a name, such as The Sourdough Masterclass
• The button text: See the lessons against Start the masterclass
• The button link: a sales page against a free sample lesson

Acting on it:

1. When one version clearly wins, copy its wording into the main fields.
2. Untick Show version A and version B evenly, or write a new Headline B to test against your winner.
3. Click Save Offers.

A real example:

The Home Bakery Club tested The Sourdough Masterclass against Bake Your Best Sourdough Yet, with the button Start the masterclass for version B. After about 800 views, B was on 15% and A on 9%. The owner made B the main headline and started a new test on the button wording.

Tips:

• Change one thing at a time, so you know what made the difference.
• See Search-Triggered Offers for every offer field.