The Analytics tab inside a webinar shows what actually happened, pulled from your own site.
The six tiles:
- Registrations, the total number of people who signed up
- Showed up live, distinct people with live attendance recorded
- Show up rate, live attendees as a percentage of registrations
- Watched replay, distinct people who opened the replay
- Offer clicks, the number of attendance rows with a recorded offer click
- Click rate, offer clicks as a percentage of live attendees
The attendance curve:
The curve splits the webinar into twelve points and shows how many live viewers were still watching at each one, based on the furthest point each attendee reached. The steepest drop tells you which part of your webinar to tighten. The curve only appears once there is live attendance data and the webinar has a known length.
The CSV export:
Click Download CSV to get every registrant for that webinar with these columns: email, first name, registered date, session time in UTC, attended yes or no, minutes watched, segment, whether they clicked the offer, whether they are subscribed to your emails or have unsubscribed, traffic source, affiliate, campaign, and a full tracking column. The segment is the same classification the follow up emails use, so the export explains exactly why each person received the email they did.
Across all webinars:
The Leads Log lists registrations from every webinar in one place. See The Leads Log And Your Webinar Library.
Using it well:
The two numbers that move the needle are show up rate and click rate. Show up rate is fixed by scheduling and reminders. Click rate is fixed by the content before the offer, which is exactly what the attendance curve points you at.