Beyond the five direct connectors, the plugin can post every webinar event to any inbound webhook URL. This is the route for tools that are not in the connector list, and for tagging people by what they did rather than only that they registered.
Setting it up:
Open Settings, find the Send It Even More Places card, and paste your inbound webhook URL. The card also tells you whether WP Sync is currently installed on the site.
The six events posted:
- registered
- attended
- no show
- left early
- saw offer
- clicked offer
What each payload contains:
The event name, the email address, the first name, the webinar ID and title, the session ID and session time, the registrant's timezone, the registration source, your site URL and a timestamp, all as JSON.
Signing the requests:
You can set an optional signing secret. When one is set, each request carries an X-RWB-Signature header holding a sha256 HMAC of the request body. Use the same secret on the receiving end to prove the request genuinely came from your site.
Delivery behaviour:
Requests are fired and forgotten, so a slow or unreachable endpoint never holds up the visitor who is registering. That also means a failed post is not retried, so treat the webhook as a routing convenience rather than an audit trail.
Why this matters:
Behaviour based tagging is where webinar follow up gets sharp. Somebody who watched to the offer and clicked deserves a different sequence to somebody who never showed up, and posting all six events lets your marketing tool make that distinction and act on it.