When a session finishes, the background job works out what each registrant actually did and queues the matching follow up emails. This is where a webinar earns its money after the event.
The behaviour groups:
- no_show, for anyone with no live attendance recorded
- attended, for someone who watched but where no offer time applies
- left_early, for someone who left before the offer was due to appear
- saw_offer, for someone who was still watching when the offer time arrived
- clicked_offer, for someone who clicked the offer button
The follow up emails that ship:
- Attended follow up, sent 1 hour after the session ends
- Did not show follow up with the replay link, sent 1 hour after the session ends
- Saw the offer follow up, sent 2 hours after the session ends
- A second did not show email warning that the replay is expiring, sent 24 hours after
How the matching works:
The attended follow up goes to anyone who attended in any way, including those who left early, saw the offer or clicked it. The saw the offer follow up also reaches anyone who clicked. So a person who clicked your offer gets the attended and saw the offer emails, while a no show gets the two no show emails.
Editing them:
Every follow up has its own enable checkbox, subject line and body on the Emails tab, and supports the same merge tags as the reminders. The default copy is written to be usable as it stands, but it is your voice that sells, so read it and make it yours.
Where attendance data comes from:
The room sends a heartbeat when someone enters and then once a minute while they watch, recording the furthest point they reached. That furthest point is what decides whether they left early or stayed for the offer, and it is also what draws the attendance curve on the Analytics tab.
A note on timing:
Segmentation happens on the five minute background job after the session's scheduled end, so follow ups are queued shortly after the session closes rather than at the exact second.