Steps run top to bottom. Between any two steps the Add Step button inserts a new one, and every step can be moved or deleted.
Send An Email:
The full rich editor, with email-safe fonts, merge codes and tag codes. The unsubscribe footer and your branding are added automatically.
Wait:
Either a duration, from minutes to weeks, or Wait Until a time of day in your site timezone. "Wait until 09:00" means the next 9 AM, so a flow can always deliver at breakfast time no matter when someone entered.
If / Else:
The flow splits into a YES branch and a NO branch, and each branch holds its own steps, including more if/else inside. You can test whether the person:
- Has a certain tag
- Is on a certain list
- Opened an email in the last N days
- Clicked an email in the last N days
- Has ever bought, using the buyer data add on
- Has an engagement score of at least X
After a branch finishes, both paths continue with whatever steps follow the if/else.
Tags and lists:
Add A Tag and Remove A Tag change targeting on the fly, and pair perfectly with if/else in later flows. Add To A List and Remove From A List move people between lists automatically.
Notify Me:
Sends a plain email to you, or any address you set, with the subscriber's details and your note. Useful when a VIP reaches the offer step.
Webhook:
Posts the subscriber's details as JSON to any URL, which connects a flow to Zapier style tools or your own scripts.
End:
Stops the journey and marks it finished. Anyone who reaches the last step is finished automatically, an End step is only needed when a branch should stop early.
If a subscriber unsubscribes or lands on the suppression list mid-flow, they exit at their next step and nothing more is sent to them.