An automation can run for months, and the question is always the same: which email is doing the work, and which one is losing people? The automation report answers it email by email.
Opening it:
Open Automations and choose the report for an automation. It opens on All time.
Choosing a period:
The date pills at the top (and custom dates) work like the rest of the Mailer. They drive the tiles, the charts, the top links and the email table together. The people tabs always cover all time and say so.
Every email in this automation:
One row per email, in the order the automation runs, with Yes and No labels where an email sits on a branch. For each email:
- Sent
- Opens
- Clicks
- Unsubscribed, counting the unsubscribe link in that email, so the rows add up
- Revenue, from people who clicked or opened that email and then bought
- Waiting, the people currently waiting to receive it
Every column sorts. Click a count to see exactly who opened, clicked or unsubscribed from that email.
Revenue:
Revenue appears whenever the Mailer has sales on record, whether they come from ResultsAiX Commerce, Launch Manager or the other connected sources, and it is counted the same way as everywhere else in the Mailer, so one sale is never counted twice.
How to use it:
Look for the email where opens hold up but clicks drop, or where unsubscribes jump. That is the one to rewrite first.