Templates save you rebuilding the same layout every time you write.
The eight built in starters:
- Blank, a clean slate with just the wrapper
- Broadcast, a general purpose newsletter layout
- Welcome, for the first email a new subscriber receives
- Product Launch, built around a single offer and call to action
- Promotion, for discounts and limited offers
- Announcement, for news and updates
- Weekly Digest, for a roundup of several items
- Transactional, a plain functional layout for receipts and notifications
Using one:
In the broadcast composer, pick a template from the template dropdown. If you already have content, you are asked to confirm before it is replaced.
Saving your own:
Once you have an email laid out the way you like, click Save as template and give it a name. It joins the dropdown under your saved templates and can be reused in any broadcast or sequence step.
This is the practical way to build a house style. Get one email exactly right, save it, and start from it every time.
The wrapper:
All emails are wrapped in a consistent outer template that handles the mobile friendly structure and adds the unsubscribe link and your sender postal address in the footer. You do not need to build those yourself.
A word on email HTML:
Email clients are far less capable than browsers. Keep layouts simple, use tables rather than modern CSS layout, inline your styles, and always check the preview in both desktop and mobile before sending.