🧩 Reusable Text Snippets

A snippet is a piece of text you write once and reuse in any email with a merge code. Your sign-off, your support line, a standing offer: write it once, use it everywhere.

When you change a snippet, every email that uses it changes too, including automation emails that are already running and templates you made months ago.

Where to find it:

Setup, then Settings, then scroll to 🧩 Text snippets.

The snippets table:

Each row has a Name (used in the merge code) and the Text. Under each saved name you see its merge code, such as {{snippet.signoff}}, ready to copy. Two blank rows are always there for new snippets, and + Add another adds more. Press Save snippets to keep your changes.

Creating a snippet:

1. In an empty row, type a Name, for example signoff. Names use lowercase letters, numbers and underscores; anything else is removed when you save.
2. Type the Text.
3. Press Save snippets.
4. Use it in any broadcast, automation email or template as {{snippet.signoff}}.

To delete a snippet, clear its name and press Save snippets.

Using a snippet in an email:

Type the code where the text should appear. The composer's live preview shows the snippet filled in, exactly as readers will see it.

The text goes into the email as it is. Simple HTML such as <strong>, <a href> and <br> works. Line breaks you type in the Text box run together into one line in the email, so add <br> at the end of a line when you want separate lines.

Snippets with merge codes inside:

A snippet can contain ordinary merge codes, and they are filled for each person exactly as anywhere else. A snippet can even contain another snippet:

Happy growing, {{first_name|friend}}!<br>Anna<br>{{snippet.support}}

When a snippet name does not exist, or the snippet is empty, nothing is printed, so a typo leaves a gap rather than raw code. Add a fallback to show something instead: {{snippet.offer|Thanks for reading}}.

Good things to keep as snippets:

• Your sign-off and name.
• A support line with your help page and hours.
• A standing offer or discount code that changes every few weeks.
• A short P.S. you add to every newsletter.

A real example:

Leafwise Gardening keeps three snippets.

• signoff: Happy growing, Anna, Leafwise Gardening.
• support: Questions? Just reply to this email, or visit yoursite.com/help (Monday to Friday, 9am to 5pm).
• offer: Members save 20% on every course this week with the code GROW20.

Every template ends with {{snippet.signoff}}, which the preview shows as one line under the email, and the newsletter adds {{snippet.offer}} under the tips. When the code changes next month, Anna edits the offer snippet once, and the welcome series, the newsletter template and every draft pick up the new code.

Tips:

• Use short, clear names: signoff, support, offer, ps.
• Put anything that changes often in a snippet, not in templates.
• After editing a snippet, open any draft that uses it and check the preview.
• Keep snippets short. A long block is easier to manage as a template.