The Subscribers tab is the master view of everyone you hold. It is built to stay fast with tens of thousands of records.
Searching and filtering:
The search box matches on email address, first name and last name. Alongside it you can filter by:
- Status, such as active, pending, unsubscribed or bounced
- Tag
- Country
- Source, meaning how the person arrived
- Engagement score range
- Whether they have bought anything
Filters combine, so you can look at active buyers in the United States with high engagement in one view. Your filters are carried through pagination, so moving to page two keeps your view.
Choosing your columns:
Click the Columns button to switch individual columns on and off. There are seventeen to choose from, including engagement, opens and clicks, tags, country, IP, total spent, purchases, last purchase and first contact. Your choice is saved to your user account, so the screen looks the way you left it next time.
The subscriber profile:
Click anyone's name, or the eye icon, to slide open their full profile. It shows their identity details, lifetime engagement, tags, and a timeline of everything that has happened, including emails sent, opens, clicks and purchases.
The purchase side of the profile is populated by the Launch Manager add on. Without it, the profile still shows all the email engagement data.
First contact versus created date:
The first contact column shows the earliest date known for that person from any source, not simply the date they were imported. Someone imported last week whose first purchase was in 2010 correctly shows 2010.
Bulk actions:
Every row has a checkbox, the header checkbox selects the whole page, and once anything is ticked the bulk bar appears. If your filter matches more people than one page shows, click Select All Matching to grab every one of them across all pages. Then choose:
- Delete, for bad emails and dead records
- Delete Plus Never Email Again, which also adds them to the suppression list so no future import can bring them back
- Add A Tag, applied quietly without triggering tag automations
- Add To A List
- Enroll In Automation, which drops everyone selected into any automation you have built
A mass delete across all matching subscribers asks you to type DELETE first, so one misclick can never empty your account.
SORTING AND FILTERING
Almost every column sorts. Click a header to sort by it, click again to reverse. Total spent, first contact, purchases, last bought, status, source and more.
Last Contact is a column and the default sort. It shows the most recent touch for each person, an email you sent them or their last open or click, and which of those it was. Your most recently active people are at the top.
Extra filters: Spent, with a minimum and maximum, for finding buyers by value, and Last Contact, which includes re-engagement choices such as no contact in 90 or more days. That last one matters when warming up a new sending provider, it tells you who NOT to email yet.
With WP Conversion Tracker installed, each person also shows their Audience Vault segment icon beside their name, so whales, champions and at risk buyers stand out at a glance.