Elastic Email is among the cheapest ways to send, which makes it tempting for large lists on a small budget. The trade off is the company it keeps: low cost services attract low quality senders, and shared sending pools carry the consequences.
That does not make it a bad choice. It makes your own authentication the thing that saves you, because a properly signed email from your own verified domain is judged on your reputation, not just the pool's.
Step by step:
- Create an account at elasticemail.com.
- Verify your sending domain. It lists SPF, DKIM and tracking records for your DNS.
- Add all of them and wait for the domain to verify.
- Create an API key with permission to send.
- In ResultsAiX Mailer, open Delivery, then Sending, and add a connection.
- Choose Elastic Email, paste the API key, and set From name and From email to an address on the verified domain.
- Save and send yourself a test.
Do these before the first real send:
- Finish every DNS record it asks for, not just DKIM.
- Clean the list with Verify Leads. On a budget service, a bounce heavy send hurts you faster.
- Use Warmup on the connection and keep Daily limit in line with your plan.
- Send a test to a Gmail, an Outlook and a Yahoo address, and check where each one lands before you mail thousands.
Common problems:
- Mail lands in spam although the key works: the domain records are incomplete.
- Account restricted early on: a big first send from a new account with a high bounce rate.