Where a list is a group people are put into, a segment is a group defined by rules. Segments update themselves as people's behaviour changes.
The AI segment builder:
This is the fastest way to build one. Type what you want in ordinary language, for example "buyers in the last thirty days who did not open my last three emails", and click Translate to rules.
The AI returns:
- A proposed name for the segment
- The filter rules it produced
- A live count of how many people match right now
- A sample of matching email addresses
- A confidence score
If the result is close but not right, click Refine and describe the change, for example "only United States" or "exclude anyone who bought the advanced course". When you are happy, name it and save.
Saved segments:
Saved segments appear in a table with their member count and when they were last refreshed. Each one can be used as the audience for a broadcast with a single click.
What you can filter on:
Segments can use engagement data such as opens, clicks and engagement score, plus tags, country, source, signup date and list membership. If the add ons are installed, purchase data and pre computed buyer segments become available too.
Asking AI for suggestions:
The AI Studio tab includes an auto segment feature that looks at your audience and proposes segments you might not have thought of, based on real engagement and spending patterns.